当代市场调研10E全套配套课件中英文PPTch19.ppt

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1、ChapterNineteen19-1TheResearchReport19-2KeyTerms&DefinitionsOrganizingtheReport:TitlePageTableofContentsExecutiveSummaryBackgroundMethodologyFindings(primaryandsecondary)AppendicesInterpretingtheFindings19-3KeyTerms&DefinitionsExecutiveSummary:Portionofa

2、researchreportthatexplainswhytheresearchwasdone,whatwasfound,whatthosefindingsmean,andwhataction,ifany,managementshouldundertake.ConclusionsandRecommendations19-4KeyTerms&DefinitionsConclusions:Generalizationsthatanswerthequestionsraisedbytheresearchobje

3、ctivesorotherwisesatisfytheobjectives.Recommendations:Conclusionsappliedtomarketingstrategiesortacticsthatfocusonaclient’sachievementofdifferentialadvantage.ThePresentation19-5KeyTerms&DefinitionsThePresentation19-6KeyTerms&DefinitionsSampleTableofConten

4、tsThePresentation19-7KeyTerms&DefinitionsSampleBackgroundandObjectivesThePresentation19-8KeyTerms&DefinitionsSampleExecutiveSummaryThePresentation19-9KeyTerms&DefinitionsSampleMethodologyThePresentation19-10KeyTerms&DefinitionsCommunicatewithGraphs/Chart

5、s/PicturesThePresentation19-11KeyTerms&DefinitionsThePresentation19-12KeyTerms&DefinitionsThePresentation19-13KeyTerms&DefinitionsInterpretingStatisticalResultsMakingaPresentation19-14KeyTerms&DefinitionsWhatdothedatareallymean?Whatimpactdotheyhave?Whath

6、avewelearnedfromthedata?Whatdoweneedtodo,giventheinformationwenowhave?Howcanfuturestudiesofthisnaturebeenhanced?Whatcouldmakethisinformationmoreuseful?KeyIssuestoAddress:PresentationbyInternet19-15KeyTerms&DefinitionsWithPowerPoint,publishingpresentation

7、stotheWebiseasierthanever.PublicationtotheWebenablesindividualstoaccessthepresentation,regardlessofwheretheyareorwhentheyneedtoaccessit.Inaddition,researcherscanpresentresultsatmultiplelocationsontheInternet.19-16KeyTerms&DefinitionsOrganizingtheResearch

8、ReportExecutiveSummaryConclusionsRecommendationsPresentingontheInternetMakingaPresentation–KeyIssuestoAddressSampleTitleSlideSampleTableofContentsSampleBackgroundandObjectivesSampleExecutiveSummarySampleMethodologyLinksand