罗兰贝格咨询pt.ppt

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1、Arestructuringproject–casepresentationHowconsultingworksHansonChenRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessProjectmethodologiesProjectbackgroundRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessProjectmethodologiesProjectbackgro

2、undRolandbergerStrategyConsultantsAllRight2001-2003TheclientisaleadingEuropeansanitarymanufacturerClient’soperationinChinaEnteredChinamarketin1996Hadtwoindependentoperationunits,onewhollyownedcompanyinNingbo,oneJVinShanghaiEmployed10foreignerandmorethan300ChineseProv

3、idedsanitaryproductsandpipingproductsSoldthroughdifferentchannelsnation-wideDisappointingbusinessresultsSluggishsalesHighoperationcostIncreasinglossRolandbergerStrategyConsultantsAllRight2001-2003TheprojectistodevelopChinamarketbusinessrestructuringstrategyRestructur

4、ingstrategyCorporatestrategyMarketpositioningProductstrategyJVpartnershiphandlingOrganizationCorporatestructureOrganizationcapabilitySalesandmarketingChannelstrategySalesandmarketingprocessOperationprocessFinanceprocessProductionprocessLogisticsprocessRolandbergerStr

5、ategyConsultantsAllRight2001-20033-monthprojectTheclientwassatisfiedwiththeprojectdeliverySteeringcommitteeClientProjectmanagerClientRolandBergerProjectteamClientRolandBerger……RolandBergerBuyoutChinesepartnershipinShanghaiMergeofShanghaiandNingbo’soperationDownsizing

6、andmanagementlocalizationMarketrepositioningasatechnologyproviderStreamlineandrefocusproductportfolioStrategicdistributorbusinessmodelProjectorientedchannelstrategyRolandBergerrecommendationsRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessProjectmeth

7、odologiesProjectbackgroundRolandbergerStrategyConsultantsAllRight2001-2003ConsultingprocessoverviewProjectacquisitionImplementationsupportInternalanalysisExternalanalysisRestructuringconceptandplanRolandbergerStrategyConsultantsAllRight2001-2003Projectproposalandinit

8、ialpresentationarethesellingtoolsforconsultantsClientinitiatesprojectrequirementsClientinitiatedprojectrequirementsProjectproposala