动漫市场营销策划实施方案.pdf

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1、动漫市场营销目录1市场现状......................................................................................................................11.1宏观市场环境分析..............................................................................................11.2产品状况....................................................

2、........................................................21.3分销状况............................................................................................................22SWOT分析....................................................................................................................3

3、2.1优势...................................................................................................................32.2劣势...................................................................................................................32.3机会..................................................

4、.................................................................32.4挑战（威胁）.....................................................................................................43经营目标...................................................................................................................

5、...53.1财务目标............................................................................................................53.2市场营销目标.....................................................................................................54市场营销战略...........................................................

6、....................................................64.1目标市场营销战略..............................................................................................64.2市场竞争战略.....................................................................................................64.3市场营销组合战略................

7、..............................................................................75具体营销战术行动方案.................................................................................................75.1市场开发各阶段具体行动方案..............