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1、PackagingDefinitionsPackagingisameans,notanendinitself1“Packagingisthescience,artandtechnologyofenclosingorprotectingproductsfordistribution,storage,sale,anduse”“Packagingcanbedescribedasacoordinatedsystemofpreparinggoodsfortransport,warehousing,logistics,sa
2、le,andenduse”“Packagingcontains,protects,preserves,transports,informs,communicates,sellsandenablesusage”FunctionsandrolesofpackagingPackagingisameans,notanendinitself2HistoricalrolePastPresentFuturecontainsprotects(physically)transportspreservessells(shelfap
3、peal)communicatesinformsenablesusage(convenience)promotesreuseacts(intelligent)interactsisenvironmentallysoundPackagingMatrixComplexcombinationofcriteriaina3dimensionalmatrix3PackagingAttributesDemandsonPackagingConsumerSafetyRegulatory/LegalrequirementsProd
4、uctinformationShelfappealBranding/PromotionCost/EconomyEcology/EnvironmentMachinability/LineefficiencyTraderequirementsConvenienceProductprotectionDistribution/logisticPackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingMaterialStructuraldesign
5、Printing&DecorationGraphicdesignPackagingMatrixEachproductwillbepackedinseveralpackagingarticles4PackagingLevelsPrimarypackagingTertiarypackagingSecondarypackagingPackagingLevelsTerminology5PrimarypackagingSecondarypackagingTertiarypackagingPackagingLevelsTe
6、rminologyandexamples6PrimarypackagingSecondarypackagingTertiarypackaging=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContactand/orSalesUnit=Pallet=UnitLoadPackagingLevels7Somedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost
7、…HoweversomedemandsarespecifictoeachlevelPrimarypackagingSecondarypackagingTertiarypackaging4-Palletisationrequirements1-FoodContact2-RequirementsinConsumerUnit:PIF,EZO,Reclose3-Tradeguidance=SRPorDisplay=PackagingAssembly=TransportationUnit=SKU=FoodContacta
8、nd/orSalesUnit=Pallet=UnitLoadPackagingLevelsSomedemandsonpackagingarecommontoalllevels,e.g.ecology,machinability,cost…Howeversomedemandsarespecifictoeachlevel8PrimarypackagingSecondarypackaging
