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1、MarketAnalysis市场分析AsarequirementoftheOspreyLodgebondoffering,anextensivemarketandfinancialfeasibilitystudywasconductedtojustifytheneedandconstructionofanewassistedlivingfacilityintheProject'smarketarea.ThisanalysiswasperformedbyMooreStephensLovelace,P.A.(“MSLJ,certifiedpublicac
2、countantsandmanagementconsultants.Theinformationinthissectionsummarizestheresultsofthatreport,andtheentiremarketfeasibilityandfinancialstudycanbefoundattheendofAppendixH-OspreyLodgeBoAdOffering.应OspreyLodge债券发行的要求，我们进行了广泛的市场和财务可行性调查来验证在项H的山场区域新建养老院的必要性和可行性。该调查由注册会计师和管理顾问MooreSt
3、ephensLovelace(简称“MSL")执行。这一章节将概述调查结果。欲知完密的市场可行性和财务调查，请见附件H-OspreyLodge债券发行的末尾。OverviewofthePrimaryMarketAira主要市场范围的概述Foranassistedlivingfacility,typicallybetween70%and80%oftheresidentsaredrawnfromthePrimaryMarketArea("PMA'J.Intheirmarketfeasibilitystudy,MSLbasedthePMAonzipcode
4、sfortheareaincludingthecitiesofTavares,Mt.Dora,andLeesburg.一般來说，70%-80%的养老院房客來自主要市场范围(简称“PMA”)。在市场可行性报告屮，MSL按区号确定了PMA,其小包括城市Tavares,Mt.Dora,和Leesburg0BasedoninformationobtainedfromClaritas,Inc.,therewereanestimated58,580personsaged65+and34,047personsaged75+inthePMAin2010.Asaper
5、centageofthetotalpopulation,thoseindividuals65+makeup34.3%ofthepopulationinthePMAandthoseindividuals75+makeup20.0%ofthepopulationinthePMA.Theestimatedandprojectedgrowthratesofthesepopulationgroupsarestrong.Thepercentagesofthe65+and75+populationsinthePMAarehigherthanthosefortheS
6、tateofFlorida.Therearesimilargrowthratesinthe“adultchild"population,definedasthoseindividualsbetweentheagesof55and64,whencomparedtotheState.Thisindicatesthatthereisastrongpresenceofpotentialresidents(i.e.demand)fortheProject'sunits.依据从Claritas公司获得的信息,2010年PMA里大概有58,580人年龄超过65岁,
7、34,047人年龄超过75岁。若按占总人口的比例來看，年龄超过65岁的占PMA人口的34.3%,年龄超过75岁的占PMA人口的20.0%□我们预估这些年龄层的人口还将大幅增长。在PMA内，年龄超过65岁和超过75岁的人口比例要高于佛罗里达州的整体水平。与佛罗里达州相比，年龄在55岁至64岁的“大小孩”的人口比例也呈类似的长势。这表明该项FI有着强大的潜在市场。CompetitiveSupply竞争性供应TheresultsofMSLrsmarketresearchindicatesthatthereareeightfacilitiesoffering
8、assistedlivingandmemorycareservicesinthePMAthatarecons
