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1、MarketAnalysis市场分析AsarequirementoftheOspreyLodgebondoffering,anextensivemarketandfinancialfeasibilitystudywasconductedtojustifytheneedandconstructionofanewassistedlivingfacilityintheProjectsmarketarea.ThisanalysiswasperformedbyMooreStephensLovelace,P.A.(“MSL”)，certifiedpublicaccountantsandman
2、agementconsultants.Theinformationinthissectionsummarizestheresultsofthatreport,andtheentiremarketfeasibilityandfinancialstudycanbefoundattheendofAppendixH-OspreyLodgeBoAdOffering.应OspreyLodge债券发行的要求，我们进行了广泛的市场和财务可行性调查来验证在项目的市场区域新建养老院的必要性和可行性。该调查由注册会计师和管理顾问MooreStephensLovelace(简称“MSL”)执行。这一章节
3、将概述调查结果。欲知完整的市场可行性和财务调查，请见附件H-OspreyLodge债券发行的末尾。OverviewofthePrimaryMarketArea主要市场范围的概述Foranassistedlivingfacility,typicallybetween70%and80%oftheresidentsaredrawnfromthePrimaryMarketArea("PMA”).Intheirmarketfeasibilitystudy,MSLbasedthePMAonzipcodesfortheareaincludingthecitiesofTavares,Mt.Dor
4、a,andLeesburg.一般來说，70%-80%的养老院房客來自主要市场范围(简称“PMA”)。在市场可行性报告中，MSL按区号确定了PMA,其中包括城市Tavares,MbDora,和LeesburgoBasedoninformationobtainedfromClaritas,Inc.,therewereanestimated58,580personsaged65+and34,047personsaged75+inthePMAin2010.Asapercentageofthetotalpopulation,thoseindividuals65+makeup34.3%oft
5、hepopulationinthePMAandthoseindividuals75+makeup20.0%ofthepopulationinthePMA.Theestimatedandprojectedgrowthratesofthesepopulationgroupsarestrong・Thepercentagesofthe65+and75+populationsinthePMAarehigherthanthosefortheStateofFlorida.Therearesimilargrowthratesinthe"adultchild"population,defineda
6、sthoseindividualsbetweentheagesof55and64,whencomparedtotheState.Thisindicatesthatthereisastrongpresenceofpotentialresidents(i.e.demand)fortheProjectsunits.依据从Claritas公司获得的信息,2010年PMA里大概有58,580人年龄超过65岁，34,047人年龄超过75岁。若按占总人口的比例来看，年龄超过65岁的占PMA人口的34.3%,年龄超过75岁的占PMA人口的20.0%。我们预估这些年龄层的人口还将大幅增长。在PMA
7、内，年龄超过65岁和超过75岁的人口比例要高于佛罗里达州的整休水平。与佛罗里达州相比，年龄在55岁至64岁的“人小孩”的人口比例也呈类似的长势。这表明该项口有着强大的潜在市场。CompetitiveSupply竞争性供应TheresultsofMSL'smarketresearchindicatesthatthereareeightfacilitiesofferingassistedlivingandmemorycareservicesinthePMAthatareconside
