2、hareofthecombinedconsumersmartphone&tabletinstalledbased(IB)hit70%•ThiscombinedconsumerIBtopped2.1billionworldwide•“AllOthers”ismostlyWindowsPhone,BlackBerry&Symbiandevices3 Worldwide Gaming‐OpGmized Handheld Game Shipments: Packaged Goods & Digital Full Game Downloads, 2Q13
3、& 2Q14*12 10 2Q13 2Q14 8 •Hardwareplatforms6 spanallSKUs4 *Representscombinedpackagedgameshipments&digitallyMillions (Units) 2 purchasedcopiesofthesesamegames(excludestitlesthatreceiveddigitaldistributiononly).0 Nintendo 3DS & Sony PlayStaJon Nintendo DS & Source: IDC 2DS
4、 Vita & PSP DSi •Thetotalinstalledbaseofthesedevicesdippedunder200MMin2Q14•Totalpackaged&digitalfullgamesoftwareshipments/salesvolumesin2Q14were27%lowerthanin2Q134 1InstalledBaseSnapshot22Q14SpendingPatterns3KeyThemes&Takeaways5 Worldwide Share of iOS & Google Play Downloads
5、& Consumer Spending ATributable to Games, 2Q13 & 2Q14Games: Share of App Store Games: Share of App Store Downloads Consumer Spending 100% 100% 75% 75% 2Q13 2Q14 50% 50% 25% 25% Source: App Annie 0% 0% iOS App Store Google Play iOS App Store Google Play •Gamesrepresentedarou
6、nd40%ofdownloadsinbothappstores•TheshareofconsumerspendingongamesinGooglePlaygrewincrementallyfrom2Q13to2Q14&waseffectivelyflatforiOS6 •Resultsspanapplicablesmartphones&tablets,plusiPodTouchWorldwide Mobile & Portable Game Consumer Spending, 2Q13 & 2Q14200 2Q13 2Q14 150 •Gami
7、ng-optimizedhandheldrevenue100 includespackaged&digital50 •AlladrevenueIndexed Consumer Spending on Games excluded0 (iOS 2Q13 Indexed to 100) iOS App Store Google Play Gaming‐OpJmized Source: Handhelds App Annie & IDC •iOSappstoregamerevenuegrewover70%from2Q13to2Q14&GooglePl
