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ID:51085937
大小:4.91 MB
页数:41页
时间:2020-03-18
《SQL Server2000-第4章 T-SQL语言基础.ppt》由会员上传分享,免费在线阅读,更多相关内容在教育资源-天天文库。
1、TheStrategyProcessGlobalBusinessStrategyTwoPerspectivesofLeadershipRomanticviewLeaderisthekeyforceinorganization’ssuccessExternalcontrolperspectiveFocusisonexternalfactorsthataffectanorganization’ssuccessWhatisStrategy?Analyses,decisions,andactionsanorganiza
2、tionundertakesinordertocreateandsustaincompetitiveadvantagesStrategyismanagement’s“gameplan”toAttractandpleasecustomersStakeoutamarketpositionConductoperationsCompetesuccessfullyAchieveorganizationalobjectivesWhatisaBusinessModel?Acompany’sbusinessmodeladdre
3、sses“Howdowemakemoneyinthisbusiness?”Isthestrategythatmanagementispursuingcapableofdeliveringgoodbottom-lineresults?Dotherevenue-cost-profiteconomicsofthecompany’sstrategymakegoodbusinesssense?LookattherevenuestreamsthestrategyisexpectedtoproduceLookattheas
4、sociatedcoststructureandpotentialprofitmarginsDotheresultingearningsstreamsandROIindicatethestrategymakessenseandthatthecompanyhasaviablebusinessmodel?Strategyvs.BusinessModelStrategy--Dealswithacompany’scompetitiveinitiativesandbusinessapproachesBusinessM
5、odel--ConcernswhethertherevenuesandcostsflowingfromthestrategydemonstratethatthebusinesscanbeamplyprofitableandviableKeyAttributesofStrategicManagementDirectstheorganizationtowardoverallgoalsandobjectivesIncludesmultiplestakeholdersindecisionmakingNeedstoinc
6、orporateshort-termandlong-termperspectivesRecognizestrade-offsbetweenefficiencyandeffectivenessFigure1-1:TheFiveTasksofStrategicManagementCraftaStrategytoAchieveObjectivesSetObjectivesDevelopaStrategicVisionandMissionImplementandExecuteStrategyImprove/Chang
7、eReviseasNeededReviseasNeededImprove/ChangeRecycleasNeededTask1Task2Task3Task4Task5Monitor,Evaluate,andTakeCorrectiveActionStrategicManagementProcessTASK1-DevelopVision/MissionUsethemissionstatementasastartingpointDevelopastrategicvisionthatspellsoutacourset
8、opursueCommunicatethevisioninaclearandexcitingmannerAHierarchyofGoalsCharacteristicsofaMissionStatementDefinescurrentbusinessactivitiesHighlightsboundariesofcurrentbusinessConveysWhoweare,Whatwe
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