《游戏改变世界》作者简·麦格尼格尔演讲PPT-1.pdf

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1、1BillionGamers381101718780181053111610352143rdintheworldforvideogamedevelopment1stinpercapitaemployment*EntertainmentSoftwareAssociation,2011reporthttp://theesa.ca16,000gamedevelopers8ofthetop10gamecompanies20%ofNorthAmerica’sbestsellinggames*http://theesa.ca$1.7billionUSDin

2、dustry+11%growthforpast2years+17%forecastfornext2years*http://theesa.ca1BillionGamers38110171878018105311161035214500milliondownloads1billionplayers200,000years300millionminutesaday$400millionin24hours$1billionin2weeks170hoursayearperplayer…Or1monthoffull-timeworkeveryyear10

3、0millionhours3weeksofAngryBirdsplay7daysofCallofDutyWhatifwecouldbringthesepowerfulpositiveemotions…toourreallives?toourworkplaces?totheworld’stoughestchallenges?GAMIFICATIONInventingnewkindsofworkandbusinesspracticesthatengageandempoweremployees,customers,andconsumersaseffe

4、ctivelyasagoodgameInthelast12months…•$10+millioninseedcapitalforaseriesofdisruptive,gamificationstartups*•$25+millioncapitaltotraditionalbusinessesbettingbigongamificationasacorecustomerstrategy*•anew$100millionfunddedicatedtogamification**VentureBeatEconomicForecasts2011:$1

5、00millioningamificationdevelopment*2015:$1.6billion*2016:$2.8billion***BloombergBusinessWeek**M2Research•FFoursquareIndustryForecasts2014:AprimarygamificationplatformwillbecomeasimportantasFacebook,eBayorAmazon*2015:Morethan50%oforganizationsthatmanageinnovationprocesseswill

6、gamifythem**GartnerResearch&AnalysisIndustryForecasts2016:Nearly70%ofGlobal2000organizationswillhaveatleastonegamifiedapplication.**GartnerResearch&AnalysisTopGamificationMoversSAPOracleIBMCiscoAutodeskOpenTextSAP’sMoonShot:“Gamificationisthepathto1billionusersby2015.”IntheU

7、.S.,99%ofboysunder18&94%ofgirlsplayregularly–13and8hoursaweek92%oftwo-yearoldsplaygames!“It’sinevitable:soon,wewillALLbegamers.”1BillionGamers38110171878018105311161035214Gettheslides!slides@avantgame.com@avantgame