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1、Chapter1TheNatureofInterculturalCommunicationCopyright©2014PearsonEducation,Inc.1-3TopicsGlobalization/glocalization/grobalizationCultureEnculturation/AcculturationEthnocentrismNorms,rules,roles,andnetworksSubculturesandsubgroupsCommunicationbarriersMultinationalmanagement
2、orientations3Copyright©2014PearsonEducation,Inc.1-4ExampleofMiscommunicationTelexsenttoafactorymanagerofaU.S.subsidyinLima,Peru:“Pleasesendaheadcountofthepeopleinyourfactoryandinyouroffice,brokendownbysex.Informationurgent.”Thelocalmanager,aPeruvian,replied:“Here’syourhead
3、count:wehave30inthefactory,15intheoffice,5inthehospitalonsickleave,nonebrokendownbysex.Ifyoumustknow,ourproblemhereiswithalcohol.”(Axtell,1994)4Copyright©2014PearsonEducation,Inc.5CommunicationandCultureCommunicationandcultureareinseparable.Cultureisacodewelearnandshare.Le
4、arningandsharingrequirecommunicationCommunicationrequirescodingandsymbolsthatarelearnedandshared.(Smith,1966)5Copyright©2014PearsonEducation,Inc.6DefinitionsInternationalcommunication-communicationbetweengovernmentsoramongnationsIntraculturalcommunication-communicationbetw
5、eenmembersofthesamecultureGlobalbusinesscommunication-communicationbetweenbusinessesfromdifferentcountries6Copyright©2014PearsonEducation,Inc.7Interculturalbusinesscommunication–interpersonalcommunicationwithinandbetweenbusinessesthatinvolvepeoplefrommorethanonecultureMelt
6、ingpot-socioculturalassimilationofpeopleofdifferingbackgroundsandnationalities;implieslosingethnicdifferencesandformingonelargesociety(macroculture)Diffusion-theprocessbywhichtwocultureslearnandadaptmaterialsandadoptpracticesofeachother7Copyright©2014PearsonEducation,Inc.8
7、Worldculture-theideathatastraditionalbarriersamongpeopleofdifferingculturesbreakdown,oneculturewillemergeGlobalization-theabilityofafirmtotakeaproductandmarketitintheentirecivilizedworld8U.S.Census201064%WhiteAmericans16%HispanicAmericans14%AfricanAmericans5%AsianAmericans
8、.9%Amer.Indians&AlaskanNatives.2%NativeHawaiians&PacificIslanders.9%OthersCopyright©2014P
