跨文化商务沟通.doc

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1、跨文化商务沟通Chapter1TheNatureofInterculturalCommunicationQuestions1.Theunitedstateshaslongbeencalledameltingpot.whatdoesthistermmean?Theterm"meltingpot"meansasocioculturalassimilationofpeopleofdifferingbackgroundsandnationalities;thetermimplieslosingyourethnicdifferencesandformingonelargeso

2、ciety.2.Whatdoesitmeanforafirmtobeglobal?Whenafirmisreferredtoasbeingglobal,itmeansthatthecorporationisproducingandmarketingproductsinnumerouspartsoftheworld.3.Giveexamplesofhowproductshavebeenglobalized.Foranexampleofhowproductshavebeenglobalizedbuthavemaintainedthestatusquooftheareat

3、owhichtheywereintroduced,studentsshouldbeinstructedtoconsultsuchreferencesasAxtell'sbooksandAdvertisingAge,whichcoversnewmarketingventuresofcorporations.AcomparisonshouldbemadebetweenhowtheproductselectedismarketedintheU.S.andinaforeigncountry.4.Explainthedifferencesbetweennorms,roles,

4、rules,andnetworks.Normsareculturallyingrainedprinciplesofcorrectandincorrectbehaviorsthat,ifbroken,carryaformofovertorcovertpenalty.Rulesareformedtoclarifycloudyareasofnorms.Aroleincludesthebehavioralexpectationsofapositionwithinacultureandisaffectedbynormsandrules.Networksareformedwit

5、hpersonaltiesandinvolveanexchangeofassistance.5.DefinedasubcultureandgiveexamplesofU.S.subcultures.Subculturesaregroupsofpeoplepossessingcharacteristictraitsthatsetthemapartanddistinguishthemfromotherswithinalargersociety.ExamplesofsubculturesintheU.S.includeseniorcitizens,babyboomers,

6、LatinAmericans,Catholics,tradeassociations,andself-helpgroups.6.Whatisculturalsynergy?Culturalsynergytakesplacewiththemergingoftwoculturestoformastrongeroverridingculture.Corporateculturesareanexampleofasynergyofdiversecultures.7.Distinguishbetweeninterculturalcommunicationandintracult

7、uralcommunication.Interculturalcommunicationiscommunicationbetweenpersonsofdifferentcultures;intraculturalcommunicationiscommunicationbetweenmembersofthesameculture.8.Identifythedimensionsofculture.ThethreemaindimensionsofcultureasidentifiedbyBordenarelanguages,physical,andpsychologi