大学英语口语课件unit15advertising.doc

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1、Unit15AdvertisingStepOne----------15’warming-upexercise1)Whatarethemediawehavediscussedlastweek?Printmediabooks,newspaper&magazinesElectronicmediaradio,TV&InternetHaveyouevernoticedtheadsinnewspaper,magazines,radioorTV?DoyouenjoyreadingorwatchingAds?GuessbypicsWhataret

2、heseadsfor???Herearesomefamousslogans,couldyouguesswhatproductsaretheyfor????Timeiswhatyoumakeofit.(Swatch)天长地久。（斯沃奇手表）2.Makeyourselfheard.(Ericsson)理解就是沟通。(爱立信）3.Engineeredtomovethehumanspirit.(Mercedes-Benz)人类精神的动力。（梅塞德斯-奔驰）4.StartAhead.(Rejoice)成功之路，从头开始。（飘柔）StepTwo

3、Pairworkcreateadialogwithyourpartneronthefollowingtopic:Doyouthinkadsarenecessaryoranuisance?theusefulexpressionsAgreementIagreeentirely.Icouldn’tagreewithyourmore.Youcansaythatagain.I’llsay.That’sit.You’reright.Whynot?Sure.That’sjustwhatIthink.YousaiditDisagreementIwo

4、uldn’tsayso.Icouldn’tagreewithyouless.Noway.It’soutofthequestion.I’mnotsureIcanagree.Icouldn’tdisagreemore.Areyouabsolutelysure?Iwonderifthere’samistake.Suggestedanswer:A:Oh,no,commercialsagain.Ijusthatethoseboringads.B:sometimesIlikeswatchingads.AndIfeeltheyarenecessa

5、ry.A:Iwouldn’tsayso.Theaimoftherepetitionsofthesamecommercialontelevisionisnothingbuttobrainwashconsumersintobuying.B.Yousaidit,butinthemodernworld,itisquitenecessarytogetheinformationabouttheprodductsandcommercialsareconvenietsforbothbuyersandsellers.StepThreeGroupdis

6、cussionandPresentationAdvertisingdoesmoregoodthanharmtoconsumers.Positive?Negative?PositiveIlikewatching/readingads.Theyareamusing/interesting/vivid/fascinating/funny/persuasive.Adsarepartofourlife/somethingunavoidablenomatterwhetheryoulikethemornot.Adsprovideuswithuse

7、fulinformationoncommodities/services/jobs…PositiveWithads,wesavealotoftimeinshopping/choosingthekindofproductwewant/lookingforjobs/gettingbetterservices…Withoutads,manufacturersmayfinditdifficulttoselltheirproducts/maketheirproductsknowntoconsumers.Withoutcommercialads

8、,newspapers,radioandtelevisioncompaniescannotsurvive.NegativeIdislikewatching/readingads.Theyaremisleading/exaggerate