新境界综合教程ppt课件.ppt

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1、NewWisdomEnglishforCareers新境界职业英语综合教程①Unit1PresentingaCompany新境界职业英语综合教程①PartITextAPartIIAppliedWritingPartIIITextBPartIVReadingSkillsUnit1PresentingaCompanyPre-readingActivitiesReadingoftheTextGrammarReviewTask1Task2MiniTextTask4ComprehensionTask1Ta

2、sk2VocabularySyndicateActivitiesTask3Task4Task5TranslationTask6Task7Task3PartITextATask1Task2Task3Task4Task5Task6ComprehensiveExercisesHomeBackgroundInformationTextAPhoneticsReviewWorkingroupsoffour.Talkaboutthefollowinglogosandputthemintobroadcatego

3、riesinthetablebelow.Task1BackPre-readingActivitiesBackTask1BackTask1CATEGORIESBRANDSAutomobilesComputersFoodClothingLandRover,Porsche,ToyotaDell,Sony,AppleHäagen-Dazs,Pizza-Hut,Wall’sLevi’s,CalvinKlein,Adidas1.Whichbrandsareyoufamiliarwith?2.Whichcou

4、ntriesdoyouknowtheyarefrom?3.Whatproductsdothesebrandsrepresent?4.Whatisyourfavoritebrand?Why?5.Introduceoneofthebrandsbrieflytoyourclassaccordingtotheguidelinebelow:●Products●History●YearlySalesorProfitTask1BackNowdiscussthequestionsbelowandthenrepo

5、rttheresult.a)____________:clothingforsportsb)____________:instructorortrainerinasportc)____________:onewhoparticipatesinarunningraced)____________:apersonwhodoesasporte)____________:sketchorplanf)____________:apersonoracompanythatmakesaproductsports

6、wearcoachtrackrunnerathletedesignmanufacturerTask2BackReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven.MiniTextPara.1PhilKnight,atrackrunner,startedNikein1958.HisideawastocreategoodAmericanrunningshoes.PhilKnightand

7、hiscoachdesignedrunningshoes,andhadashoemanufacturercreatethem.Para.2ThenthebrandwascalledBlueRibbonSports.KnightlaterchangedthenametoNikeaftertheGreekgoddessofvictory,andtheswooshlogowasadded.BackNikeMiniTextPara.3Today,Nikenotonlyproducesshoes,buta

8、lsoproducessportswear.Para.4ItspopularityisduelargelytotheuseofNikeshoesbyfamousathletessuchasMichaelJordan.Sincealmostallthefamousathletesuseitsproducts,Nikedoesnothaveahardtimesellingitsproducts.Back1.WhodesignedNikeshoes?2.WhatwasNikecalledbeforeb