罗兰贝格—怎样开展咨询项目.ppt

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1、Arestructuringproject–casepresentationHowconsultingworksHansonChenConsultingprocessProjectmethodologiesProjectbackgroundConsultingprocessProjectmethodologiesProjectbackgroundTheclientisaleadingEuropeansanitarymanufacturerClient’soperationinChinaEnteredChinamarketin1996Hadtwoindep

2、endentoperationunits,onewhollyownedcompanyinNingbo,oneJVinShanghaiEmployed10foreignerandmorethan300ChineseProvidedsanitaryproductsandpipingproductsSoldthroughdifferentchannelsnation-wideDisappointingbusinessresultsSluggishsalesHighoperationcostIncreasinglossTheprojectistodevelopC

3、hinamarketbusinessrestructuringstrategyRestructuringstrategyCorporatestrategyMarketpositioningProductstrategyJVpartnershiphandlingOrganizationCorporatestructureOrganizationcapabilitySalesandmarketingChannelstrategySalesandmarketingprocessOperationprocessFinanceprocessProductionpr

4、ocessLogisticsprocess3-monthprojectTheclientwassatisfiedwiththeprojectdeliverySteeringcommitteeClientProjectmanagerClientRolandBergerProjectteamClientRolandBerger……RolandBergerBuyoutChinesepartnershipinShanghaiMergeofShanghaiandNingbo’soperationDownsizingandmanagementlocalization

5、MarketrepositioningasatechnologyproviderStreamlineandrefocusproductportfolioStrategicdistributorbusinessmodelProjectorientedchannelstrategyRolandBergerrecommendationsConsultingprocessProjectmethodologiesProjectbackgroundConsultingprocessoverviewProjectacquisitionImplementationsup

6、portInternalanalysisExternalanalysisRestructuringconceptandplanProjectproposalandinitialpresentationarethesellingtoolsforconsultantsClientinitiatesprojectrequirementsClientinitiatedprojectrequirementsProjectproposalandpresentationtoclientClientselectedconsultingfirmsProjectconten

7、tProjectmethodologyProjectorganizationProjectscheduleProjectfeeandpaymenttermsReferenceofexperienceRestrucutringstrategywasformulatedafteranextensiveanalysisinternallyandexternallyProjectscheduleInternalanalysisExternalanalysisStrategyOrganizationProcessMarketCompetitionTrendStra

8、tegyformulationStrategicfocusoncoreprodu