山西人祖山文化旅游广告策划案.docx

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1、此文档收集于网络，如有侵权，请联系网站删除“问道中华源，寻根人祖山”——山西人祖山文化旅游广告策划案委托人：山西人祖山文化旅游公司文案：广告一班王蓉14120900618二〇一三年十二月二十三日此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除目录1.摘要······································································32.前言·················································

2、·····················33.市场分析··································································33.1市场概况····························································33.2品牌发展现状························································33.3受众分析······················

3、······································34.战略策划··································································44.1定位································································44.2目标································································44.3SWO

4、T分析···························································45.战术策略··································································45.1广告主题的选定······················································45.2卖点提炼··················································

5、··········46.媒介计划·································································5此文档仅供学习与交流此文档收集于网络，如有侵权，请联系网站删除6.1媒介目标····························································56.2户外媒介····························································56.3网络媒介·

6、···························································56.3.1免费网络广告的的投放··········································56.3.2有偿广告的投放················································56.4杂志和报纸··························································56.5电视媒介·····

7、·······················································56.6媒介目标媒介的位置与排版············································57.其他营销活动的配合························································57.1愿祖安息·····························································57.2追根

8、溯源·····························································67.3感受原始·····························································67.4穿针引线，七夕定情·················································