山西人祖山文化旅游广告策划案

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1、11山西人祖山问道中华源，寻根人祖山“问道中华源，寻根人祖山”——山西人祖山文化旅游广告策划案委托人：山西人祖山文化旅游公司文案：广告一班王蓉14120900618二〇一三年十二月二十三日1111山西人祖山问道中华源，寻根人祖山目录1.摘要······································································32.前言························································

2、··············33.市场分析··································································33.1市场概况····························································33.2品牌发展现状························································33.3受众分析······················

3、······································34.战略策划··································································44.1定位································································44.2目标································································

4、44.3SWOT分析···························································45.战术策略··································································45.1广告主题的选定······················································45.2卖点提炼····································

5、························41111山西人祖山问道中华源，寻根人祖山6.媒介计划·································································56.1媒介目标····························································56.2户外媒介···························································

6、·56.3网络媒介····························································56.3.1免费网络广告的的投放··········································56.3.2有偿广告的投放················································56.4杂志和报纸······················································

7、····56.5电视媒介····························································56.6媒介目标媒介的位置与排版············································57.其他营销活动的配合························································57.1愿祖安息···········································

8、··················57.2追根溯源·····························································67.3感受原始·····························································67.4穿针引线，七夕定情···················································67.5转发有奖···············