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1、TED英语演讲稿：如何让选择更容易简介：面对商场里五花八门的商品，你的选择恐惧症又犯了吗?美国哥伦比亚大学商学教授SheenaIyengar研究如何让你在做选择时更容易。为了让你的选择省时省力，商家又会有哪些诀窍呢?Doyouknowhowmanychoicesyoumakeinatypicalday?Doyouknowhowmanychoicesyoumakeintypicalweek?Irecentlydidasurveywithover2,000Americans,andtheaveragenumberofchoicesthat
2、thetypicalAmericanreportsmakingisabout70inatypicalday.TherewasalsorecentlyastudydonewithCEOsinwhichtheyfollowedCEOsaroundforawholeweek.AndthesescientistssimplydocumentedallthevarioustasksthattheseCEOsengagedinandhowmuchtimetheyspentengaginginmakingdecisionsrelatedtothes
3、etasks.AndtheyfoundthattheaverageCEOengagedinabout139tasksinaweek.Eachtaskwasmadeupofmany,many,manysub-choicesofcourse.50percentoftheirdecisionsweremadeinnineminutesorless.Onlyabout12percentofthedecisionsdidtheymakeanhourormoreoftheirtime.Thinkaboutyourownchoices.Doyouk
4、nowhowmanychoicesmakeitintoyournineminutecategoryversusyouronehourcategory?Howwelldoyouthinkyou'redoingatmanagingthosechoices?TodayIwanttotalkaboutoneofthebiggestmoderndaychoosingproblemsthatwehave,whichisthechoiceoverloadproblem.Iwanttotalkabouttheproblemandsomepotenti
5、alsolutions.NowasItalkaboutthisproblem,I'mgoingtohavesomequestionsforyouandI'mgoingtowanttoknowyouranswers.SowhenIaskyouaquestion,sinceI'mblind,onlyraiseyourhandifyouwanttoburnoffsomecalories.(Laughter)Otherwise,whenIaskyouaquestion,andifyouranswerisyes,I'dlikeyoutoclap
6、yourhands.Soformyfirstquestionforyoutoday:Areyouguysreadytohearaboutthechoiceoverloadproblem?(Applause)Thankyou.SowhenIwasagraduatestudentatStanfordUniversity,Iusedtogotothisvery,veryupscalegrocerystore;atleastatthattimeitwastrulyupscale.ItwasastorecalledDraeger's.Nowth
7、isstore,itwasalmostlikegoingtoanamusementpark.Theyhad250differentkindsofmustardsandvinegarsandover500differentkindsoffruitsandvegetablesandmorethantwodozendifferentkindsofbottledwater--andthiswasduringatimewhenweactuallyusedtodrinktapwater.Iusedtolovegoingtothisstore,bu
8、tononeoccasionIaskedmyself,wellhowcomeyouneverbuyanything?Here'stheiroliveoilaisle.Theyhadover75differentkinds
