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ID:50761052
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时间:2020-03-14
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1、PerceptionandIndividualDecisionMakingChapterFIVEWhatIsPerception,andWhyIsItImportant?People’sbehaviorisbasedontheirperceptionofwhatrealityis,notonrealityitself.Theworldasitisperceivedistheworldthatisbehaviorallyimportant.PerceptionAprocessbywhichindividualsorganizeandi
2、nterprettheirsensoryimpressionsinordertogivemeaningtotheirenvironment.FactorsThatInfluencePerceptionEXHIBIT5–1PersonPerception:MakingJudgmentsAboutOthersDistinctiveness:showsdifferentbehaviorsindifferentsituations.Consensus:responseisthesameasotherstosamesituation.Con
3、sistency:respondsinthesamewayovertime.AttributionTheoryWhenindividualsobservebehavior,theyattempttodeterminewhetheritisinternallyorexternallycaused.AttributionTheoryEXHIBIT5–2ErrorsandBiasesinAttributionsFundamentalAttributionErrorThetendencytounderestimatetheinfluence
4、ofexternalfactorsandoverestimatetheinfluenceofinternalfactorswhenmakingjudgmentsaboutthebehaviorofothers.Ingeneral,wetendtoblamethepersonfirst,notthesituation.ErrorsandBiasesinAttributions(cont’d)Self-ServingBiasThetendencyforindividualstoattributetheirownsuccessestoin
5、ternalfactorswhileputtingtheblameforfailuresonexternalfactors.Thought:Whenstudentgetsan“A”onanexam,theyoftensaytheystudiedhard.Butwhentheydon’tdowell,howdoestheselfservingbiascomeintoplay?Hint:Whosefaultisitusuallywhenanexamis“tough”?FrequentlyUsedShortcutsinJudgingOth
6、ersSelectivePerceptionPeopleselectivelyinterpretwhattheyseeonthebasisoftheirinterests,background,experience,andattitudes.FrequentlyUsedShortcutsinJudgingOthersHaloEffectDrawingageneralimpressionaboutanindividualonthebasisofasinglecharacteristicContrastEffectsEvaluation
7、ofaperson’scharacteristicsthatareaffectedbycomparisonswithotherpeoplerecentlyencounteredwhorankhigherorloweronthesamecharacteristicsFrequentlyUsedShortcutsinJudgingOthersProjectionAttributingone’sowncharacteristicstootherpeople.StereotypingJudgingsomeoneonthebasisofone
8、’sperceptionofthegrouptowhichthatpersonbelongs.SpecificApplicationsinOrganizationsEmploymentInterviewPerceptualbiases
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