电子商务概论PPT_ch01.ppt

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1、©CengageLearning2015电子商务概论12©CengageLearning20152017-09-193IntroductiontoElectronicCommerce2017-09-264SellingontheWeb12017-10-035国庆假期2017-10-106SellingontheWeb22017-10-177MarketingontheWeb12017-10-248MarketingontheWeb22017-10-319Business-to-BusinessActivities:ImprovingEffic

2、iencyandReducingCosts12017-11-0710Business-to-BusinessActivities:ImprovingEfficiencyandReducingCosts22017-11-1411SocialNetworking,MobileCommerce,andOnlineAuctions2017-11-2112PlanningforElectronicCommerce2017-11-2813CaseStudy2017-12-0514TheEnvironmentofElectronicCommerce:Leg

3、al,Ethical,andTaxIssues2017-12-1215ElectronicCommerceSecurity2017-12-1916PaymentSystemsforElectronicCommerce2017-12-2617GroupPresentation2018-01-0218Test课程要求上课要求：课前请假、避免迟到早退随机点名三次缺勤，课程无成绩课程评分标准：平时20%；小组作业及演讲40%；考试40%；其中：小组作业（内容40%、效果40%、PPT或多媒体20%）小组构成：4~6人一组DiscussionWhati

4、se-commerce/business?Whate-commerce/businesscompanydoyouknow?What’sthecorebusinessofthiscompany?Whypeoplechoosetodobusinessonline?What’sthetrendofe-commerce/business?……7IntroductiontoElectronicCommerceChapter1©CengageLearning20158LearningObjectivesInthischapter,youwilllearn

5、about:WhatelectroniccommerceisandhowithasevolvedWhycompaniesconcentrateonrevenuemodelsandtheanalysisofbusinessprocessesinsteadofbusinessmodelswhentheyundertakeelectroniccommerceinitiativesHoweconomicforceshavecreatedabusinessenvironmentthatisfosteringthecontinuedgrowthofele

6、ctroniccommerce99©CengageLearning2015LearningObjectives(cont’d.)HowbusinessesusevaluechainsandSWOTanalysistoidentifyelectroniccommerceopportunitiesTheinternationalnatureofelectroniccommerceandthechallengesthatariseinengaginginelectroniccommerceonaglobalscale1010©CengageLear

7、ning2015IntroductionLate1990s:fewcompaniesdoingbuyingorsellingonlineAmazon,EBayestablishingfootholds1998:GooglesearchengineestablishedProvidedmorerelevantsearchresultsthanexistingsearchengineWebsitesSellsadvertisingbasedonakeywordbiddingmodelOneofmostsuccessfulonlinecompani

8、estoday11©CengageLearning2015TheEvolutionofElectronicCommerceElectroniccommercehis