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1、ValueSelling价值销售SalesForceEffectiveness&Efficiency销售队伍的效果和效率DanaherBusinessSystemChinaFeb.2007©2005DanaherCorporation.AllRightsReserved1EventAgreementsSothatwemeetouroverallobjectivesfortheevent,itisimportanttoestablishsomegroundrules:Participate,Participate,Participate
2、!TurnCellPhonesOffDuringVSSessionPDA’s&Blackberry’sOffDuringSessionKeepBreakstoAgreedUponTimeFrameLaptopsforclassroomexerciseuseonlyHavefun!2IceBreaker/Introductions3ValueSellingExpectationsGroupDiscussionWhatareyourgoalsandexpectationsforValueSelling?Whatdoyoubelievewi
3、llbedifferentinyoursalesprocesswhenyouleave?4价值销售将为你带来些什么?价值销售将协助销售人员销售得更多、销售得更快、争取更高的利润5价值销售培训的目的经过本次培训后,你可以:示范应用价值销售工具学会销售产品的价值将价值销售工具应用于你的工作中制定一个计划,将价值销售推行于你的团队之中按你业务的需要,修改充实此次培训中所提供的资料6Day2第二天(8:30-17:30)(续第一天)(8:30–12:00)重要的客户受益问题SPIN销售制胜点(10:15-10:30休息)拒绝和应对拒绝结单和成
4、交情景演练(13:00-17:30)(15:00-15:15休息)制定行动计划Day1第一天(8:30-17:30)价值销售介绍(8:30-9:30)效率-漏斗管理(9:30-12:00)时间领域管理(10:15-10:30休息)建立主漏斗顶端的六个漏斗管理漏斗有效性(13:00-17:30)优质销售访谈访谈前计划特征-优点表(15:00-15:15休息)货币化价值投资回报分析需求分析价值销售课程安排7丹纳赫核心价值8C=ChineseCZ=CzechDK=DanishDUT=DutchF=FrenchG=GermanIT=Itali
5、anJP=JapaneseKOR=KoreanM=MandarinP=PortugueseSL=SlovakianSP=SpanishSW=SwedishDBSTrainingModulesFebruary21,2005Modulepostedonmydanaher.comNewModule,orMajorre-writein2004ModuletobeDevelopedTRANSLATIONSStrategicPlanningPolicyDeploymentG,FKaizenEventBasicsG,CAcquisitionInte
6、gration5-SVisualMgmt.G,SP,F,SW,IT,C,DK,CZ,SLStandardWorkG,SP,SW,F,C,P,SL,DK,IT,CZ,SLModelCellSet-upReduction(SMED)G,SP,F,SW,C,IT,DUT,CZProductionPrep.Process(3-P)G,C,I,MTotalProductiveMFG(TPM)ValueStreamMappingC,G,DK,SW,IT,CZ,SL,FTransactionalProc.Impr.(TPI)F,SP,G,SW,C,
7、CZIntroductiontoDBSG,SL,SP,C,DK,CZ,IT,FExec.ChampOrientation(ECO)GDBSToolCertificationExec.LeadershipTraining(ELT)6SigmaLeadershipDBSMDevelopment(DBSBootCamp)Trg&FacilitationTechniquesforInstructorsBusinessProcessLeanToolsVariationReductKaizen(VRK)G,SP,F,IT,DK,PSixSigm
8、aBlackBeltSixSigmaMasterBlackBeltDesignfor6Sigma(DFSS)MeasurementSystem(MSA)VariationReductionAssociateDev.To