物业管理专业英语 教学课件 作者韩国波 Lesson Two.ppt

《物业管理专业英语 教学课件 作者韩国波 Lesson Two.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、02(10-19)P10lj主编LessonTwoPropertyManagementMarketingLessonTwoPropertyManagementMarketingPartIConversationPartIITextPartIIIReadingMaterialPartIConversation1.ResidentialPropertyforSaleScene:ABCPropertyManagementCompany,TaiKooShingBranch2.ResidentialPropertyforPurchaseScene:

2、ABCPropertyManagementCompany,TaiKooShingBranchExercises1.Fillintheblankswithproperwordstofinishthewholeconversation.A:Goodmorning,Betty.PartIConversation2.TranslatetheChinesesentencesintoEnglishtofinishthewholeconversation.A:MissWang,thankyouforfindingsuchanicehouseforme.

3、PartIITextVocabularycontractv.订约，使缩短，感染n.合同，契约，婚约Notes1.Ownersofthehousescontractthemanagementoftherealpropertytoaspecializedcompany.房屋的业主们通过合同把这些不动产委托给一个专业的公司管理。contract…to…把……承包给……PartIIText2.Theguidingideologyofpropertymanagementmarketingistotakeserviceasanaim;manageme

4、ntasmeans;benefitaspurpose.物业管理营销的指导思想是：以服务为宗旨，以经营为手段，以效益为目的。take…as…把……当作……，认为……是……3.Totakeserviceasanaimmeanstostresstheserviceforthepeoplethroughoutthewholeprocess.以服务为宗旨，就是在物业管理营销的全过程中突出“服务”二字。PartIIText4.Totakemanagementasmeansistochargeforeveryserviceduringthewholep

5、rocessofpropertymanagementmarketingandrunningthepublicrealpropertytogetenoughfundstopaythemoneyneededinpropertymanagement.以经营为手段，就是在物业管理营销的全过程中实行有偿服务，并通过经营各种公共实业，取得足够的资金来解决物业管理中各项经费开支。5.Totakebenefitaspurposeistobeofgreatbenefittosociety,environment,andeconomy.以效益为目的，就是社会

6、效益、环境效益和经济效益达到最大化。PartIIText6.Tocreateamodernenvironmentofpeace,harmony,security,privacy,neatness,comfortandconvenience,openness,returningtonature.创设一个宁静、和谐、安全、私密、整洁、舒适、方便、开放和回归自然的现代居住环境。7.Theprincipleof“customerpriority”shouldbeconductedthroughoutthewholeprocessofpropert

7、ymanagement.“顾客第一”的原则应该贯彻在整个物业管理营销的过程中。ExercisesI.MatchthewordsincolumnAwiththeircorrespondingexplanationsincolumnB.ColumnAColumnBPartIITextII.TranslationPractice.(I)TranslatethefollowingEnglishintoChinese.1.in3.public5.housing7.committee(II)TranslatethefollowingChinesein

8、toEnglish.1.投资项目2.营销管理3.商业活动4.目标市场5.市场调查6.营销策略PartIIText7.营销理念III.Answerthefollowingquestionsacc