产品设计创新的概念与实践.ppt

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1、DesignElite產品設計創新的概念與實踐InnovativeProductDesignConcept&ImplementationJames,Jan-Nan,ChenAssociateProfessorIndustrialDesignDepartmentChaoYangUniversityofTechnologyDesignElite1,WhatisDesign?2,HumanCenteredDesignStrategy3,DesignThinkingProcess4,GoodDesignBenchmark5,EvolutionofDesign

2、Tools6.NewDesignTrendsDesignEliteWhatisDesign?DesignEliteDesignisproblemsolvingprocess設計是解決問題的過程Designneedsparticipation設計講求參與Designmeanscreativity設計即創造力Designcanbetrained設計能予訓練Designlearnsfromliving設計源於生活DesignElite創造生活便利與提升生活品質是設計行為的目的，設計---統合藝術、科技與行銷，是一種跨專業領域，凝聚知識與經驗的統合工程，其形

3、於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。陳建男中華民國工業設計協會理事長2002/10/15DesignEliteHumanCenteredDesignStrategyDesignEliteEliteDesignPursueUserCenteredDesignDesignValueAddedAppearanceCreativityEnhancedSolutionPricePromotionPlaceProductPeopleDesignEliteDesignThinkingProcessDesignElite設計師的三項訓

4、練觀察力Observe思考力Think執行力ExecuteDesignElite設計的三項要素比例Proportion造型Form細節DetailDesignEliteProductFunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位使用時機策略動機DesignEliteGoodDesignBenchmarkGoodDesign－設計的價值創新Innovation實用Usefulness美觀Aesthetics自訴SpeakItself誠實Honesty耐用Durability細節Details環保R

5、espectEnvironment少即是多lessismore謙虛Unobtrusive百靈公司(Braun)執行總裁迪特-蘭姆斯(DieterRams)消費趨勢的改變理性消費需求感性消費需求輕薄短小創意遊戲性美觀人性化精緻價值感實用感動性<創遊美人平島廉久著遠流出版>DesignEliteiFDesignAward-GermanyDesignQualityWorkmanshipChoiceofMaterialsDegreeofInnovationEnvironmentalFriendlinessFunctionalityErgonomicsVisu

6、alizationofUseSafetyBrandValue&BrandingDesignEliteRedDotDesignAward-GermanyDesignInnovationAestheticsMarketingValueFunctionalityErgonomicsEnvironmentalFriendlinessDesignEliteGoodDesignMark-JapanIsitagooddesign?Isitasuperiordesign?Isitadesignthatbreaksnewgroundforthefuture?Desig

7、nEliteIDEA-IndustrialDesignExcellenceAward-USATheIDEA2006JudgingCriteria:Innovation:howisthedesignnewandunique?Aesthetics:howdoestheappearanceenhancetheproduct?User:howdoesthedesignsolutionbenefittheuser?Environment:howistheprojectenvironmentallyresponsible?Business:howdidthede

8、signimprovetheclient'sbusiness?DesignEliteEvolutionofD