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1、SummaryWritingLead-inClassicrulesfor___________:Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Activity1&2What'sthetopic?Underlinethetopicsentenceofeachparagraph.Paragraph1Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thoseareth
2、eclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeople'se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobst
3、ories.Topic?Topicsentence?Isthefirstsentencethetopicsentence?Paragraph1Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,andgoodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,r
4、esearchersarediscoveringnewrules.Bytrackingpeople'se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandfartherthandisastersandsobstories.Topic?Topicsentence?Isthefirstsentencethetopicsentence?Paragraph1Badnewssells.Ifitbleeds,itleads.Nonewsisgoodnews,and
5、goodnewsisnonews.Thosearetheclassicrulesfortheeveningbroadcastsandthemorningpapers.Butnowthatinformationisbeingspreadandmonitored(监控)indifferentways,researchersarediscoveringnewrules.Bytrackingpeople'se-mailsandonlineposts,scientistshavefoundthatgoodnewscanspreadfasterandf
6、artherthandisastersandsobstories.Thenewfindingisthat______spreadfasterandfartherin______.(Whilemassmediausuallytendtoshare_______news.)Predict:What'sgoingtobetalkedaboutinthefollowingtext?Paragraph2"The'ifitbleeds'ruleworksformassmedia,"saysJonahBerger,ascholarattheUnivers
7、ityofPennsylvania."Theywantyoureyeballsanddon'tcarehowyou'refeeling.Butwhenyoushareastorywithyourfriends,youcarealotmorehowtheyreact.Youdon'twantthemtothinkofyouasaDebbieDowner."Topicsentence?Paragraph2"The'ifitbleeds'ruleworksformassmedia,"saysJonahBerger,ascholarattheUni
8、versityofPennsylvania."Theywantyoureyeballsanddon'tcarehowyou'refeeling.Butwhenyoushareas
