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1、AbstractABSTRACTBeijingCREATdistributionautomationLimitedbyShareLtdinthecurrentisinaperiodofrapiddevelopment,thecompanyhasmadethedevelopmentofbetterachievementinthepreviousdevelopment,inthecurrenttoreachhigherlevelsofdevelopment,wemustanalysisandclearscientificdevelo
2、pmentstrategy,andformulatespecificmeasurestoimplementthedevelopmentstrategyoftheSuretyCompany,whichcangrowindistributionequipmentintheproductionfield,realizethestrategictargetofdistributionbecomedomesticfirst-classequipmentmanufacturers.Firstly,intheintroductionparto
3、ftheresearchbackgroundandsignificanceofthispaperanalyzedandsummarizedtodeterminethefundamentalvalueanddirectionofresearch.Intheorysummarysection,mainlyonthebasicconceptsandtheoreticalbasisofthispaperconductedacomprehensiveintroductionandcommentary,forthediscussionand
4、studyofthispaperprovidesatheoreticalsupport.Inthethirdpartofthisarticle,mainlyCree'sinternalandexternalenvironmenthasbeenfullyexplored.Onediscussedthecompany'scurrentexternalenvironment,respectivelyPESTandFiveForcesmodelisanalyzed;thesecondisthecompany'sinternalcondi
5、tionsareanalyzed,analysisofthecompany'sfavorableandunfavorableconditions.Thefourthpartofthisarticlefocusedonthedevelopmentandselectionofthecompany'sdevelopmentstrategyCreeconductedacomprehensiveanalysis.Inthispaper,thecompanycompletedacomprehensivestrategicSWOTanalys
6、isofthecompany'sstrategicpositioningandprovideabasispoint.Intheintroductionofthecompany'svisiononthebasistodeterminethecompany'sstrategicobjectives,andspecificallythecompany'sstrategicchoiceisgiven,fromcompetitivestrategy,businessstrategy,functionalstrategiesinallasp
7、ectsofacomprehensivestrategytodevelopthecompany'sclear.Inthefifthpart,webelievethattechnologyshouldincreaseinvestment,improvetheinternalgovernancestructure,theimplementationofstrategichumanresourcemanagement,brandmanagement,andbuildanewcorporateculture,andactivelypro
8、motetheimplementationandprogressofCreecompany'sdevelopmentstrategy.Thispaperconcludedthat,optimizationandcarryoutthedevelopmentstra
