从雅培瘦身兴趣小组看微信公众号的运营.pdf

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1、ABSTRACTABSTRACTBecauseofthedevelopmentofdigitaltechnology,lowbarrierofentryandeasyoperation,we-mediadevelopsrapidly.Wehaveenteredawe-mediaagewheneverybodycanreleasenewsandbecomethenewsmedia.Sincelasttwoyears,WeChatPublicNumberhasbecomeanewforcewhichsuddenlyrisesamongwe-mediaarea,a

2、ndhasbeenthehottestapplicationnow.ThroughtheoperationofWeChatPublicNumber,wehaveexploredaprofitmodelforourown.OurWeChatPublicNumbernamed"Abbottslimminginterestgroups"wasdevelopedinJune2014.Ithashelpedthousandsofpeoplebecomethin,andwontheChinesemostinfluencedplatformofwe-mediain2014

3、.Onlyhalfayear,"Abbottslimminginterestgroups"hasreceivedaverygoodoperatingprofit.ThenormalWeChatPublicNumberearnsmoneythrongtraditionalprofitmodel.However,"Abbottslimminginterestgroups"earnsmoneythroughonlinereal-timeinteractivemode,whichisprofessionalonlinepaidservices.Throughthea

4、nalysisofthebackgroundofWeChatPublicNumberoperationsandtheresearchonthesuccessfuloperationmodelof"Abbottslimminginterestgroups",wesumupsometipsofhowtooperateWeChatPublicNumberanddiscussthefutureofWeChatPublicNumber.KeyWords:WeChatPublicNumber;onlinepaidservice;WeChatprofitmodelIII目

5、录目录第1章绪论.........................................................................................................11.1选题的背景和意义................................................................................11.2国内外研究现状..................................................................

6、..................21.2.1国外研究现状.............................................................................21.2.2国内研究现状.............................................................................21.3研究的基本思路和方法........................................................................

7、31.3.1研究的基本思路.........................................................................31.3.2研究方法.....................................................................................4第2章微信公众号的现状和商业价值...........................................................62.1微信公众号的现状.............

8、..........................