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1、AbstractABSTRACTMunicipalconstructionenterprisealwayscommitmenttoresponsibilityofconstructingpublicinfrastructure,suchasurbanroads,bridges,waterconservancyandsoon,whichwereinvestedbygovernment.SinceChinagraduallyestablishedandperfectedthesocialistmarketeconomysystem,allaspectsofthelivingenv
2、ironmentofmunicipalconstructionenterpriseshadtremendouschanges.Inthefaceofmarketchanges,municipalenterprisesonlyformulatestrategy,whichisadaptingtotheenvironmentandinlinewithitsownresources,theycouldsurviveanddevelopmentinthefiercemarketcompetition.ThispapertookSZCompanyasanexampletoresearc
3、hstrategictransformationofthecollectiveMunicipalconstructionenterprise.Inordertoprovidesuggestionfortheenterprisestoachievesuccessfulstrategictransformation,weimprovecomprehensiveness,scientificalnessandoperabilityofstrategictransformationdecision-making,throughthesystematicanalysisofextern
4、alenvironment,internalconditionsandthestrategicchoiceoftheenterprise.Throughanalyzingtheexternalenvironment,internalconditions,thispaperarguedthattheSZCompanyshouldchoosethegrowth-typestrategy,onlychosegrowth-typestrategy,enterprisecouldachievedevelopmentgoals,andsolvetheproblemthatexisting
5、inthedevelopmenttoachieveshapingthecorecompetitivenessofenterprise.Forthegrowth-typestrategy,thispaperhasdevelopedtwospecificprograms,Theonewastheverticalintegration,SZshouldextendtotheupstreamanddownstreamofconstructionindustrychain,andimprovethedesign,investment，construction,operationabil
6、ityandcomprehensivecompetitiveness;theotheronewasrelateddiversification,theenterpriseshoulduseavailableresourcestoextendtootherindustrieswhichwasrelatedtoconstruction,itcanachievesynergisticeffect,reducefinancialriskandincreaseprofitmargins.Inordertoachievestrategictransformation,theenterpr
7、isemusthavethesafeguardmeasuresinfiveaspects,Thefirstoneisthechangeofthemanagementsystem,thesecondoneistopromoteenterprisequalification,thethirdoneisoptimizingtheorganizationstructure,theforthoneisimprovingtheincentivesystem,thefifthoneisstrengtheningthe
