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1、AbstractBusinessGrowthroutingdecisionisacomplicatedsystematicproject,involvingthetheoryandpracticeofstrategicmanagement.Facedwithgrowingcompetitioninthemarket,companieswanttoseizemarketopportunitiesandgainacompetitiveadvantageinthecompetition,youmustmakeastrate
2、gicplanforthedevelopmentofenterprises,enterpriseresourceconditionstochoosethepathofgrowth,inordertoachievethecompany'soverallgoals.Inthispaper,corporatestrategicmanagementtheory,organizationaldevelopmentandtransformationtheory,enterprisedevelopmentandbusinessgr
3、owthmodeltheoryasthetheoreticalbasisfortheuseofPorter'sfiveforcesmodel,7-Smodelandstrategicpositioningandotheranalyticaltools,combinedwiththemarkettrenddecorationindustry,forNHcompanyconductedin-depthanalysisofinternalandexternalenvironment,thecompanyproposedth
4、edevelopmentofideasNH,developmentorientation,developmentgoalsanddevelopmentpath,andthecorrespondingstrategicmeasures.Studiessuggestthat,NHcompanyseekinglong-termsurvivalandsustainabledevelopmentistheintegrationofInternettechnologyfeasiblepath,optimizebusinessst
5、ructure,integrationofsocialresources,improvequalificationlevels.Mainmeasurestoprotecttheeffectiveimplementationofthepathis:steadybusinessrestructuringandactivelycultivatenewgrowthpoints;strengthencapitaloperationandoptimizethecapitalstructure;andestablishingreq
6、uirementsforthedevelopmentcompany'sorganizationalstructureandmanagementmechanisms;strengthenpersonneltrainingandhumanresourcemanagement;pluslargescientificandtechnologicalinnovationandtechnologicaldevelopment;andtopromoteculturalconstructioncompanies.Keywords：D
7、ecorationIndustry;BusinessOptimization;CompanyStrategy;DevelopmentPath2目录1绪论..........................................................................................................11.1研究背景.......................................................................
8、.....................................11.2研究意义............................................................................................................21.3研究内容............
