管理信息系统 chapter1 .pdf

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1、ManagementInformationSystemsChapter1InformationSystemsinGlobalBusinessToday1)Thesiximportantbusinessobjectivesofinformationtechnologyarenewproducts,services,andbusinessmodels;customerandsupplierintimacy;survival;competitiveadvantage;operationalexcellence;andA)improvedflexibility.B)improveddec

2、isionmaking.C)improvedbusinesspractices.D)improvedefficiency.E)improvedbusinessvalue.Answer:BPageRef:44-47Difficulty:EasyAACSB:InformationtechnologyCASE:ConceptLO:1.1:Howareinformationsystemstransformingbusiness,andwhyaretheysoessentialforrunningandmanagingabusinesstoday?2)Whichofthefollowing

3、choicesmayleadtocompetitiveadvantage?1.newproducts,services,andbusinessmodels;2.charginglessforsuperiorproducts;3.respondingtocustomersinrealtime?A)1onlyB)1and2C)2and3D)1and3E)1,2,and3Answer:EPageRef:47,PPT1.15Difficulty:DifficultAACSB:AnalyticalthinkingCASE:ApplicationLO:1.1:Howareinformatio

4、nsystemstransformingbusiness,andwhyaretheysoessentialforrunningandmanagingabusinesstoday?3)TheMandarinOrientalhotel'suseofcomputersystemstokeeptrackofguests'preferencesisanexampleofA)improvedflexibility.B)improveddecisionmaking.C)improvedefficiency.D)customerandsupplierintimacy.E)operationale

5、xcellence.Answer:DPageRef:46Difficulty:ModerateAACSB:InformationtechnologyCASE:ApplicationLO:1.1:Howareinformationsystemstransformingbusiness,andwhyaretheysoessentialfor1runningandmanagingabusinesstoday?4)Whichofthefollowingobjectivesbestdescribesthebusinessstrategybehindthetechnologiesimplem

6、entedbytheSanFranciscoGiants,asdiscussedinthechaptercase?A)customerandsupplierintimacyB)survivalC)competitiveadvantageD)customersupportE)operationalexcellenceAnswer:CPageRef:Difficulty:ModerateAACSB:AnalyticalthinkingCASE:ApplicationLO:1.1:Howareinformationsystemstransformingbusiness,andwhyar

7、etheysoessentialforrunningandmanagingabusinesstoday?5)AnexampleofabusinessusinginformationsystemstoattainoperationalexcellenceisA)Wal-Mart'sRetailLinksystem.B)theMandarinOrientalhotel'scustomer-preferencetrackingsystem.C)Verizon'sWeb-baseddig