新生代农民工消费行为研究——基于兰州市的调查.pdf

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1、SUMMARYThemigrantworkersareproductsofsocialdevelopmentrouteandpolicychangesofourcountry.Withthegenerationalchange,thenewgenerationofmigrantworkershasgraduallybecomethemainforceofmigrantworkers.Asthethirdsocialpartexceptruralresidentsandurbanresidents,thenewgenerationofmigrantworkersoccupiesahigher

2、marketcapacity,andtheycontainhugeconsumptionpotential.Ithasgreatsignificancestostudyontheirconsumerbehavior.Thisisanempiricalstudyonthenewgenerationofmigrantworkers’consumerbehavior,basedonthesurveyofLanzhouwithnewgenerationofmigrantworkers,byusingqualitativeresearchandquantitativeresearch.Wefound

3、thatthenewgenerationofmigrantworkershasyoungerage,highereducationlevelandhighunmarriedproportion.Theyhavelessfarmingexperienceandrichworkingexperience,andmostofthemchooselocalemployment.Theyalwaysgivehighdegreestocitylife,andtheyhavestrongdesiresofenteringcitiesandpaylotsattentionstotheirowndevelo

4、pment.Thenewgenerationofmigrantworkers’consumerbehaviorshowsthefollowingcharacteristics:theconsumptionpercentageismuchhigherthansavings,survivalconsumptionisthedominantpartandhasgraduallydevelopedintoenjoymentanddevelopmentconsumption,thewayofconsumptionismultiple,theconsumptionconceptismodernized

5、andurbanized.Thefollowingproblemsexistinthenewgenerationofmigrantworkers’consumerbehavior:themajorityofthegenerationisstillsurvivalbasedconsumers,withoutmuchluxuryandrecreationaldevelopmentconsumption;payingtoomuchattentiontoimmediateinterests,ignoringlonginterestsandlackingofdevelopmentconsumptio

6、n;theirconsumptionconceptisoverlytraditionalandtheirconsumptionsarenotwellplanned;poorawarenessofconsumerrights.Thenwemakeanempiricalanalysisontheinfluencingfactorstothenewgenerationofmigrantworkers’consumerbehavior.Itshowsthatthefollowingresults:incomelevelisthemostimportantandbasicinfluencingand

7、restrictivefactorfortheirconsumerbehavior;thebasiccharacteristicsofthenewgenerationofmigrantworkershavegreatinfluencesontheirconsumerbehavior;thesupplyofconsumptionsystemsinfluencestheirconsumerexpectationsandcon