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1、摘要近年来，虎门镇服装产业进口与出口总额增速有所下降。跨境电商作为国际贸易的电子商务形式，具有门槛低、环节少、成本低、周期短等优势，虎门镇应加大对跨境电商创新与发展的培育力度，使之成为未来外贸增长转型中的新贡献点。本文旨在通过跨境电商的作用，来重振虎门镇的对外贸易，帮助虎门镇出口企业的快速转型和升级,具体研究价值如下：首先对跨境电商在虎门服装业转型中的作用具有理论价值，为虎门镇服装业今后在跨境电商领域的发展，提供一定的理论支持。其次，对虎门镇服装业的转型研究具有实践意义。能够有效地找到通过跨境电商的作用，虎门镇服装业在转
2、型中存在的问题，促进虎门镇服装业的发展，从而促进当地经济的持续健康发展。最后，由于生产成本的提高、贸易摩擦的增加以及金融危机的影响，我国的出口贸易连续两年有所下降。而跨境电商的出现给对外贸易带来了新的营销业态。对跨境电商在虎门镇服装业转型中的作用的研究，为我国其他地区跨境电商的发展提供借鉴，对我国其他地区的对外贸易发展有十分重要的现实意义。关键词：跨境电子商务；虎门镇服装企业；转型升级IAbstractInrecentyears,thehumenclothingindustrytotalimportandexportgr
3、owthfell.Cross-borderelectricityasaformofelectroniccommerce,internationaltradehaslowthreshold,lesspart,theadvantagesofthelowcost,shortcycle,presentexplosivegrowthrelativetotraditionalinternationaltradepattern.Humentownshouldstepupeffortsinthecultivationofinnovati
4、onanddevelopmentofthecross-borderelectricitysuppliers,makenewcontributioninthetransformationofforeigntradegrowthpointinthefuture.Thepurposeofthispaperistothroughtheroleofcross-borderelectricity,torevivethehumentownofforeigntrade,exportenterpriseshelphumentown'sra
5、pidtransformationandupgrade,Specificresearchvalueisasfollows:Firstofall,theroleofcross-borderelectricityinhumenclothingindustrytransformationhastheoryvalue,humenclothingindustryforthefuturedevelopmentinthefieldofcross-borderelectricity,providecertaintheoreticalsu
6、pport.Second,theresearchonthetransformationofhumenclothingindustryhaspracticesignificance.Caneffectivelyfindthroughcross-borderelectricityfunction,theproblemsexistinginthehumenclothingindustryinthetransformation,promotethedevelopmentofthehumenclothingindustrytopr
7、omotesustainedandhealthydevelopmentofthelocaleconomy.Finally,duetotheincreaseofthecostofproductionandtheincreaseoftradefriction,andtheimpactoffinancialcrisis,China'sexportshavedeclinedfortwoconsecutiveyears.Andcross-borderelectricityappearstotheforeigntradehasbro
8、ughtnewmarketingformats.Oncross-borderelectricityinhumenclothingindustrytransformation,theroleoftheresearchforthedevelopmentofcross-borderelectricityinotherreg
