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1、AbstractAbstractRuraleconomyisthefoundationofthenationaleconomy,andthedevelopmentofruralareascannotbeseparatedfromthesupportofmicrocredit.Afteryearsofdevelopment,TheimprovementofChina'sruralfinancialsystemhasplayedanactiveroleinimprovingthesupplyanddemandoffunds,
2、optimizingtheallocationofruralfinancialsystem.However,withthedevelopmentofthemarketeconomysystemandthedevelopmentofthemoderncommercialbankingsystem,thecompetitionofthebankingindustryisbecomingmoreandmoreserious.Thenewchallengetotheruralcreditcooperativesistoestab
3、lishthenewconceptofcreditmarketing.However,asChina'smarketthroughmicrocreditasameansofnationalpovertyreductioninthevastruralareas,after20yearsofpractice,hasdevelopedintoanewtypeoffinancialinstruments.Ruralcreditcooperativesasthemainproviderofmicrocredit,inthedeve
4、lopmentofruralfinancialsystemhasoccupiedanimportantposition.Withthecontinuousreformofthefinancialmarket,theruralcreditcooperativesmustestablishandstrengthenthemarketingstrategyofmicrocreditproducts,andpromotethedevelopmentofruraleconomy.Basedonmodernmarketingtheo
5、ry,thispaperstudiesandanalyzesthemicrocreditmarketingstrategyofEryuanruralcreditcooperatives,basedontheobjectiveandcomprehensivesurveyofthecurrentsituationofEryuanruralcreditcooperatives,basedontheexperienceofforeignmicrocreditmarketing,combinedwiththecurrentsitu
6、ationofruralfinancialmarketdevelopment,andtherelevanttheoryofstrategicmanagementandmarketing.Indetail,thispaperanalyzestheexistinginternaloperatingmechanismofEryuanruralcreditcooperativesmicrocredit,thecoverageisnothigh,thesustainabledevelopmentabilityislow,theso
7、urceoffundsislessandlesslow,UsingSWOTanalysismethod,thebusinessdevelopmentofEryuanruralcreditcooperativesisanalyzed.AccordingtotheinternalandexternalenvironmentofEryuanruralcreditcooperatives,combinedwiththeanalysisof7Pmarketingtheory,4Cmarketingtheoryandproductm
8、arketingchannelstrategy,productdevelopmentstrategy,theIIAbstractdevelopmentofEryuanruralcreditcooperativesinruralcreditcooperatives,thespecificrecommendationso
