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1、角度,采取相应措施积累企业社会资本。同时还指出了本文存在的一些局限性,这些可能对论文研究结论产生一定影响,从而为后续研究指明了方向。关键词:小微企业;竞争优势;绿色创新;社会资本IIABSTRACTIntoday’seraoflow-carboneconomy,withtheenhancementofenvironmentalawarenessamongconsumers,moreandmoreenterprisecompetitionisinsteadbygreencompetition.Sinceentering21stcentury,withtherapiddevelopmentofC
2、hineseeconomy,ourenvironmentalproblemsaregettingworse,sotheyattractwidelyattentioninthecommunity.Intoday's"resource-savingandenvironment-friendly"two-orientedsociety,howtoenhancethecompetitiveadvantageofsmallandmicroenterprises(SMEs)isnotonlythefocusofattentionforcorporatemanagers,butalsoattractman
3、yscholarstostudy.Asacontainerofemployment,SMEswillwanttogaincompetitiveadvantageinthefiercecompetitivemarket,andachievesustainabledevelopment,thenitistheultimatechoiceofgreeninnovationforSMEs.Inrelatedliteraturereviewofgreeninnovationandcompetitiveadvantage,wefindthathavemanyexistingliteraturesforg
4、reeninnovationandcompetitiveadvantage,butfewscholarsmentionedthefunctionofsocialcapital,sothispaperwillstudytherelationshipbetweenSMEsgreeninnovationandcompetitiveadvantagefromtheperspectiveofsocialcapital,withthehelpofgreeninnovationtheory,socialcapitaltheoryandcompetitiveadvantagetheorytoanalyzet
5、heinteractionmechanismamongthegreeninnovation,socialcapital,competitiveadvantage,providesimportantresourceschannelsasSMEsimplementgreeninnovation,thenwewilltrytoanswerthefollowingfourquestionsthroughempiricalstudy:(1)Areenterprisesimplementgreeninnovationtoenhanceitscompetitiveadvantage?(2)Areenter
6、prisesimplementgreeninnovationtoaccumulateitssocialcapital?(3)Areenterprisesaccumulatesomesocialcapitaltoenhanceitscompetitiveadvantage?(4)Howdotheyenhanceitscompetitiveadvantageforgreeninnovationorsocialcapital,soastojointlypromotethesustainabledevelopmentofenterprises.Inviewofthis,thefirst,ontheb
7、asisofreadingmanyliteraturesabouthomeandabroad,thetheoreticalfoundation,therelatedliteraturesandtherelationshipbetweenthevariablesaresortedout,thenthetheoreticalmodelisbuilttherelationshipamonggreeninnovati