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1、AbstractThefieldofmicro-bloginChinahasenteredthestageofrationaldevelopmentandtrytoprofitafterexperiencedahighspeeddevelopmentperiodintheseyears,allthecompaniesinthisfieldhasrealizeditisveryimportanttoestablishtheirownprofitmodelthatsuittheirowncompany,bydoingthi
2、s,theycanmakethecompanydevelopedlastingandstable.Therefore,thestudyontheprofitmodeinmicro-blogfieldismoreandmoregrabbedpeople’sattention.TheSinamicro-blogisthefirstMicro-blogthatestablishedbyaComprehensiveWebsiteinchina,now,thesinaMicro-bloghasthebestdevelopment
3、andmostusers,thedevelopofSinaMicro-blogcouldonbehalfofthemicro-blogindustrydevelopmentprocessinChinainacertainextent,sostudyofsinamicro-blogprofitmodelcanprovideabettermodelforthewholemicro-blogfieldinChina.Thispaperfirstpresentsthebackground,significanceandrese
4、archideas,methodsoftheresearch,andthenbasedonreviewingandabsorbingoftheexistingprofitmodeltheoreticalresults,brieflyintroducedtheoriginal,definitionandtheclassificationoftheprofitmodel.Thenthearticlebrieflyintroducedthehistoryandcurrentdevelopmentofthefieldofmic
5、ro-blog,thenusethemethodsofcombinednormativeresearchandcasestudies,researchedSinaMicro-blog’sprofitmodelwiththeoriesofprofitmodelandcertainfinancialratio.andthentakeSina-Microblogasanexample,firstanalyzedtheprofitpointbasedonadvertisingandvalue-addedservices,the
6、profitsobjectsmajorityinbusinessesandcoinmembers,theprofitleveragebasedonmicro-interviewandmicro-bar,theprofitbarriersbaseonSinaComprehensivewebsite,andsortoutthelinkofthevariouselementsoftheprofitmodel.Basedonthisanalyzedthetendencyoftotalincome,theproportionof
7、totalrevenue,thecostshareoftotalrevenueandsomethotherindicatorsaccordingthecompany’squarterlyreportfrom20134quartertoth20143quarter.Afterthisprovidessomesuggestionsforoptimizingitsprofitmodel.IVAtlast,thepaperdrewtheconclusionthatthepreconditionofMicro-blogsusta
8、inabledevelopmentisfindingtheirownprofitmodel.Intheprocessofoptimizingit’sprofitmodel,wecanthinkabouttheseaspectssuchasstrengthentheprofessionalservice,metcustomer’sd
