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ID:50190370
大小:2.54 MB
页数:84页
时间:2020-03-04
《中国高铁开拓国际市场的战略研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、中文摘要中文摘要近年来,我国高速铁路的发展取得了举世公认的成就,高铁、通信、电力等服务产品出口已上升到国家战略的层面,我国高铁产品走向国际市场已是大势所趋。然而,由于各种因素的影响,我国高铁企业在开拓国际市场的进程中面临着多重挑战和风险,开拓国际市场的道路充满坎坷和波折。本文首先概述和分析了世界高铁发展的历程、现状、趋势以及中国高铁发展的概况,然后分析了中国高铁开图国际市场的战略目标以及战略实施现状;在此基础上分析了中国高铁的国际竞争力和开拓国际市场面临的困境;最后,从三个方面提出了中国高铁开拓国际市场的战略思路与对策建议。关键词:中国高铁;国际市
2、场;战略-I-黑龙江大学硕士学位论文AbstractInrecentyears,thedevelopmentofChinesehigh-speedrailwayhasmadebrilliantachievementsthatcausedwidespreadconcernintheworld,high-speedrail,telecommunications,electricityandotherservicesexportshasrisentothelevelofnationalstrategy,China'shigh-speedrailprodu
3、ctstotheinternationalmarkethasbecomeatrend.However,duetovariousfactors,China'shigh-speedrailenterprisesarefacingmultiplechallengesandrisksintheinternationalmarketsintheprocess.Andthewayof"goingout"isalsofulloftwistsandturns.Firstly,thisarticleintroducesthecourseoftheworld'shig
4、h-speedrail’sdevelopmentandthetrendoffuture,andthenitanalyzesthestrategicobjectivesandstatusofimplementationofthestrategyofChina’shigh-speedraildiagraminternationalmarkets.Onthebasisofthis,itanalyzesoftheinternationalcompetitivenessofChina'shigh-speedrailandthedifficultiesandr
5、isksfacingtheinternationalmarket.Finally,itputforwardthecountermeasureofChinesehigh-speedraildevelopstheinternationalmarketbasedontheanalysisofChinesehigh-speedrail.Andthecountermeasurecomesfromthreelevels.Keywords:Chinesehigh-speedrailway;internationalmarkets;strategy-II-目录目录
6、中文摘要...........................................................................................................................IAbstract.............................................................................................................................II绪论............
7、......................................................................................................................1一、研究背景与意义...............................................................................................1二、文献综述...............................................
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