资源描述：
《南昌市湾里区旅游休闲产业发展战略研究——以梅岭风景区为例.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、AbstractABSTRACTWiththerapiddevelopmentofeconomyinchina,moreandmorepeoplewithmuchmorerevenuesfacedmuchpressureandtension.Sotheyincreasemuchdemandforleisure.Asthesametime,theadventofneweraoftourismmakestourismandleisureindustrybecomesthemostpopularconsumeoftourism.Anditalsobecomesthenewdevelo
2、pmentdirectionofthetourisminfuture.Thedevelopmentofthetourismandleisureindustrynotonlyincreasestheincomeoflocalresidentsandimprovethelocaleconomy,butalsoisawaythatacceleratethetransformationofeconomicdevelopmentandpromotetheoptimizationandupgradingofeconomicstructure.Thenationfocusondevelopt
3、hetourismandleisureindustryamonganimportantpartofbuildingamodernindustrialsystemandprovidesagoodpolicytodeveloptourismandleisureindustry.Meanwhile,it’simportanttotakeagoodchancetodeveloptourismandleisureindustryundernewenvironmentandhowtoadjustthedevelopingstrategiesforthedevelopmentofenterp
4、rise.Meilinghavemanyadvantagestodeveloptourismandleisureindustry.SuchasMeilingscenicwithagoodreputationfor“NationalForestPark”and“nationalkeyscenicspots”,ithasrichtourismresourcesandagoodfoundationofvigorouslydevelopingthetourismandleisureindustry.Thus,thepapertakeMeilingscenicasanexamplefor
5、explorethedevelopingstrategiesoftourismandleisureindustryintheWanliDistrictofNanchangCitybasedonSWOTanalysis.Firstofall,thepaperstructuresresearchthinkingandapproachesandAnalyzesthetheoryrelatedtostrategicdevelopmentanddefinestherelatedconcepts.thepaperbasesonallabovetheory.Then,afteranalyze
6、sthestatusofdevelopmentandcommonproblemoftourismandleisureindustryinthedistrictofWanli,Nanchang,thepaperanalyzestheproblemsexistinMeiling.Forinstance,inMeilingthetypeofconsumersissimplification,theinvestmentisinsufficient,theinfrastructureneededtobeimproved,thelimitedproductsoftourism,Touris
7、mexperiencelackofductility,tourismadvertiselackofinnovate.Meanwhile,thepaperanalyzesdetailedlytheinternalandexternalenvironmentinMeilingandresearchthedifferentdevelopstrategiesbytheIIAbstractmatrixofSOWT.Finally,thepapersummarizestheconcretesolutio
