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1、ExecutiveSummaryColloquyGrogShopisauniquelocalbar/coffee/tapashousethatprovidesafriendly,effectiveplacewheresinglescanmeet.ColloquyGrogShopisnotyourtypicalbarwherepeoplegotomeetothersingles.ColloquyGrogShophasa uniqueservicecalledthestructureconversationsystemthatisquiteeffectivefor
2、allowingsinglestomeeteachotherandprovidethemwithvaluableinsightintotheotherpersonthroughreflectiveconversation. Thestructuredsystemprovideanatmospherethatlowersinhibitionsandbreedsconfidenceallowingsinglestomeetothersinglesandgaininsightintotheirpersonalitybywayofthoughtfuldiscourse
3、.Meetingpeopleisoneofthelargesthurdles25-45yearoldsinglesface. ColloquyGrogShopprovidesthisgroupwithaneffectivesolutiontothisproblem. SituationAnalysisColloquyGrogShophasjustbegunbusiness,andmarketingisessentialtoitssuccessandfutureprofitability. Thebaroffersaplaceforpeople tomeet i
4、nacomfortable,person-meetingenvironment. Thebasicmarketneedisplacewheresinglescanmeetnewsimilarpeople. ColloquyGrogShopusesasophisticatedconversationsystemtoenhanceandfacilitatesinglesmeetingeachother.MarketSummaryColloquyGrogShoppossessgoodinformationaboutthemarketandknowsagreatdea
5、laboutthecommonattributesoftheprizedandloyalcustomers. ColloquyGrogShopwillleveragethisinformationtobetterunderstandwhoisserved,theirspecificneeds,andhowtheGrogShopcanbettercommunicatewith them.MarketAnalysisMarketAnalysis 20012002200320042005 PotentialCustomersGrowth CAGRSingl
6、es9%210,987229,976250,674273,235297,8269.00%Non-singles7%134,432143,842153,911164,685176,2137.00%Other0%000000.00%Total8.23%345,419373,818404,585437,920474,0398.23%MarketNeedsColloquyGrogShopisauniquebar/coffeeshop/tapashousethatisorganizedtotrytofacilitatenewfriendships. TheGrogSho
7、pwillofferachangingmenuoftapas,microbrews,andassortedcoffeedrinksinconjunctionwithastructuredconversationsystem. ColloquyGrogShopseekstofulfillthefollowingbenefitsthatareimportanttotheircustomers.·Selection: acreativechoiceoffoodanddrinkandawell-constructedstructuredconversationsyst
8、em.·Accessibility:
