Business with Marketing英文教材.doc

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1、BusinesswithMarketingReportofHNDGradeUnit2ContentsSummary-------------------------------------------------------------------------------------------------31.Introduction-------------------------------------------------------------------------------------------32.Planning----------------------

2、-------------------------------------------------------------------------32.1TheServiceStrategyoftheGlobalIELTSTrainingSchool------------------------------32.2ResearchObjectives----------------------------------------------------------------------------32.2.1TheTypesofProducts----------------

3、---------------------------------------------------32.2.2TheServiceoftheCorporation---------------------------------------------------------42.2.3TheQualityoftheService--------------------------------------------------------------42.3UsersoftheReport-------------------------------------------

4、-----------------------------------42.3.1TheManagersoftheCorporation------------------------------------------------------42.3.2TheCustomersoftheCorporation-----------------------------------------------------42.4ReasonsfortheTopic--------------------------------------------------------------

5、-------------42.5ReasonsfortheCompany----------------------------------------------------------------------52.6InformationSources----------------------------------------------------------------------------52.6.1TheSecondaryInformationSource----------------------------------------------------5

6、2.6.2ThePrimaryInformationSource-------------------------------------------------------52.7MarketResearchMethods---------------------------------------------------------------------62.7.1SecondaryResearch----------------------------------------------------------------------62.7.2PrimaryResear

7、ch-------------------------------------------------------------------------62.8TheoryCriteria----------------------------------------------------------------------------------72.8.1MarketMix----------------------------------------------------