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1、Thesisluxuryconsumptionasastartingpoint,Thesisluxuryconsumptionasastartingpoint,theselectedluxurybrandsconsumersurveysampleasconsumerscomefromJinanCity,ShandongProvince.InChina'sluxuryconsumerbehaviortheory,behavioraldecisiontheoryasthetheoreticalbasistoanalyzetheinfluenceoffacto
2、rsofluxuryconsumption.Throughliteratureresearch,interviewsandexpertconsultationwithlaw.TheinitialestablishmentofJinanCity,ShandongProvinceluxuryconsumptionfactorsmodel,usingresearchandquestionnaires,fromfactorsconsumershoppinghabits,characteristics,cultural,economicandotherdesign
3、aquestionnaire,conductedasurveyofconsumers,themodelrevision,testing,obtainthecharacteristicsofJinanCity,ShandongProvinceluxuryfactors,combinedwiththecurrentsituationinJinanCity,ShandongProvinceluxurydepartmentstoremanagement,furthersuggestionsforluxurygoodscompany'sbusinessstrate
4、gy.Keywords:luxuryconsumption;investigationandanalysis;FactorsStudyType:Research目录1绪论......................................................................................................................................11.1选题的背景及意义.................................................
5、......................................................11.1.1选题背景.............................................................................................................11.1.2研究意义.................................................................................................
6、............21.2国内外研究综述...........................................................................................................21.2.1国外学者研究综述.............................................................................................21.2.2国内学者研究综述.............................
7、................................................................41.3研究内容及技术路线...................................................................................................51.3.1研究内容..............................................................................................
8、...............51.3.2研究方法...............
