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1、AbstractWiththedevelopmentofeconomyandsocietyinChina,thereisagreatdemandinfinancialbusiness,whichisdynamicandhaslargedevelopmentprospects.Inrecentyears,withtheprofessionaloperationofthepostalsavingsbank,thepostalenterprisesandthepostalsavingsbankkeepclosecooperation
2、,andthefinancialservicethepostalagencyhascontinuouslymadenewbreakthrough.However,withthefurtherpromotemarket-orientedinterestratereformandtherapiddevelopmentoftheInternetfinancial,thepostalsectorfacesenormouschallengesinthefinancialmarketcompetition.Atthesametime,wi
3、thmobileInternet,bigdata,cloudcomputingandtheInternetofthings,thetideofinformatizationisoverthrowingoldindustryandcreatingnewindustry.Asthetimesrequire,theInternetthinkingemerge.Theinnovationoftraditionalenterprisesbecomethemainmelodyofthewaveofthefuturebusiness.Thi
4、spaperfirstbrieflyintroducespostalagencyfinancialbusinessandcurrentresearchachievements,expatiatestheconnotationofInternetthinking,putsforwardthepreliminaryconceptionthatdeveloppostalagencyfinancialbusinessundertheguidanceofInternetthinking.Second,usingPESTandSWOTan
5、alysismethod,inthreeaspectsofbusinessdevelopment,themacroenvironmentandmicroenvironmentcarriedoutin-depthanalysisonthecurrentsituationofthepostalagencyfinancialbusinessdevelopment.Finally,thispapercombinestheInternetthinking,putforwardthedevelopmentstrategytoleadthe
6、postalagencyfinancialbusiness,suchasmarketingoperation,flatmanagementandinformatization.Keywords:Internetthinking;postalagencyfinance;developmentstrategyII目录中文摘要……………………………………………………………………………Ⅰ英文摘要……………………………………………………………………………Ⅱ目录……………………………………………………………………………Ⅲ第1章绪论…………
7、………………………………………………………………11.1研究背景………………………………………………………………………11.2研究目的和意义…………………………………………………………21.3研究方法………………………………………………………………………21.4本文的创新点…………………………………………………………………3第2章文献综述……………………………………………………………………42.1邮政代理金融业务研究现状…………………………………………………42.2互联网思维的相关研究………………………………………………………
8、52.3文献述评………………………………………………………………………8第3章邮政代理金融业务发展现状分析…………………………………………103.1业务发展情况………………………………………………………………103.2宏观环境PEST分析…………………………………………………
