物流英语答案课件白世贞 ISBN9787811340785第4章答案ok.doc

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1、UNIT4ⅠComprehensionQuestions1.Oneofitsbasicpurposesofpackagingistoprotectthecontents,why?Becausetheitemmayhavetowithstandalotofhandlingbetweenthefactoryandtheconsumer.2.Howmanyfunctionsofpackagingdoesitmentionedinthetext,whatarethey?Sixpurpose.Theyare:Øtoprotectthecontents;Øtomakethe

2、itemlookappealingtothebuyer;Øtohelpidentifytheitem;Øtoprovideinformationaboutthecontentsinside;Øtomakeiteasytocarrytheitem;Øtoprovideconvenienceinusingandreusingtheproductbyallowingtheconsumertoopenandreclosethepack.3.Whyarelabelsstamped,sewnorprintedonpackages?Tohelpcustomersidentif

3、ytheproducts.Inclothing,thelabelusuallytellsthenameofthemanufacturer.Somethingaboutthematerialsusedinmakingthegarment，inwhichcountrythegarmentwasmadeandwashinginstructions.Theselabelshelpbothtoidentifytheproductsandtopersuadetheconsumertobuythem.4.WhydoespeoplechoosebrandlikeNikewhen

4、theybuyshoes,whatdoesitmeanforawell-knownbrandname?Becausethebrandnamescarryimportantconnotationsforthebuyer.Awell-knownbrandnamemeansgoodquality,thatthepriceisfair，andthatthesellerwillstandbehindanyguaranteesmadeaboutserviceordurabilityoftheproduct.5.IsVolkswagenfamilybrandnameorind

5、ividualbrandname?Familybrandname.ⅡTranslatethefollowingsentencesintoChinese1.Thisisimportantbecausetheitemmayhavetowithstandalotofhandlingbetweenthefactoryandtheconsumer.这是很重要的，因为商品从工厂到消费者手中的过程需要经过很多搬运过程。2.Othercommonpurposesofpackagingaretoprovideinformationaboutthecontentsinside，to

6、makeiteasytocarrytheitem,andtoprovideconvenienceinusingandreusingtheproductbyallowingtheconsumertoopenandreclosethepack.包装的其他普遍的目的是：提供包装内容的信息，方便取放商品，为使用和重新使用提供方便：使消费者很容易打开和重新闭合包装。3.Oneveryboxofbreakfastcerealthequantityandingredientsarespecified.Theselabelshelpbothtoidentifytheproduc

7、tsandtopersuadetheconsumertobuythem.每个谷物早餐的包装盒上都对质量和成分有专门的说明。这些标签既帮助识别产品，也建议消费者来购买。4.Thebrandnamesonpackagesareusuallydividedintofamilybrandnamesandindividualbrandnames.包装上的品牌名称可以划分为个体品牌名称和群体品牌名称。1.Eachispromotedseparately.Inthismarketpeopletendtohaveapreferenceforaspecifictypeofauto

8、-mobilerathe