商务英语阅读第二版课件王艳主编 ISBN9787566305756 PPTChapter 8.Business Strategy.ppt

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1、Chapter8BusinessStrategyBackgroundintroductionStrategyisdefinedasfollows:"Strategyisthedirectionandscopeofanorganizationoverthelong-term:whichachievesadvantagefortheorganizationthroughitsconfigurationofresourceswithinachallengingenvironment,tomeettheneedsofmarketsa

2、ndtofulfillstakeholderexpectations".Inotherwords,strategyisabout:Whereisthebusinesstryingtogettointhelong-term?(direction)Whichmarketsshouldabusinesscompeteinandwhatkindofactivitiesareinvolvedinsuchmarkets?(markets;scope)Howcanthebusinessperformbetterthanthecompetit

3、ioninthosemarkets?(advantage)?Whatresources(skills,assets,finance,relationships,technicalcompetence,facilities)arerequiredinordertobeabletocompete?(resources)?Whatexternal,environmentalfactorsaffectthebusinesses'abilitytocompete?(environment)?Whatarethevaluesandexpe

4、ctationsofthosewhohavepowerinandaroundthebusiness?(stakeholders)InTextA,thereareinstanceswherethelossofvaluemakesonewonderwhatwentwrongwiththestrategyofthecompany.Thistextlooksatfivesuchcasesofsignificantvaluedestruction,i.e.whenacquisitionwasfollowedbydivestitureat

5、amuchlowerprice.Atthetime,theywereuniversallyacclaimedinthemediatobeexamplesofacquisitionfailuresduetobadmanagement.Acloserexaminationrevealsseveralfaultlinesthatcompaniesfrequentlyencounterastheyexecutetheircorporatestrategy.Itisnoteasytoarticulateaclearcorporatest

6、rategythatappliesequallytoallthedifferentbusinessesacompanymaybeengagedin.Yet,becausecorporatestrategydealswithvisualizingthefutureandhowthecompanyfitsintothatscenario,thecompany'ssenseofidentityanddirectiondependonawell-definedstrategy.Warm-upScanthetextandwritedow

7、nthekeytermsrelatedtothetopic.Sumupthemainideasofthetextbyreferringtothekeyphrasesandexchangeideasingroups.ReadingcomprehensionWhatisvaluedestructionaccordingtothetext?Whatdoesthestatement“mergersandacquisitionsareonlythemeanstoanendandnotanendinitself”inpara.4sugge

8、st?Whatcouldacorporationdotoachieveitsprofitmaximizingobjectives?Whatcouldacorporationdotoachieveitsgrowthmaximizingobjectives?Valuedestru