商务英语阅读(王艳主编)课后习题Phrase-Translation重点答案

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1、折扣零售商品牌资产价値盈利pricepremiumsbaselinesalesmarketingmix予以严惩劝说原则熟悉原则（产品的）卖点潜在顾客广告案例以产品为中心的广告Unit1Tradeoff权衡各方面的利益Pulloff（成功或艰苦地）完成Intellectualproperty知识产权Merchandisetrade商品贸易Strategicsector战略部门Anti-dumpingduties反倾销税Exportsubsidies出口补贴Bilateralrelationship双边关系Eurozone1

2、吹元区Sovereignwealthfund主权财富基金Exchangerate汇率Monetarypolicy货币政策国际收支经常项目顺差current-accountsurpluses知识产权intellectualproperty外资收购foreigntakeoverUnit2DiscountretailersBrandequityProfitmargin溢价基线销售营销组合Unit3MeteoutPersuasionPrincipleFamiliarityPrincipleAsalespointPotential

3、consumeradvertisingcaseproduct-orientatedadvertisingUnit4Foreigndirectinvestment(FDI)Cross-holdingsMarketcapitalizationOutsourceCorecompetencyDeregulation对外直接投资相互持股公司市值外包核心竞争力放宽管制Complementaryeconomies经济互补体Gopublic上市企业并购mergersandacquisition海外扩张overseasexpansion全

4、球化战略globalizationstrategy保护主义措施protectionistmeasures市场准入accesstomarket知识产权intellectualpropertyright贸易伙伴tradingpartners资本投入capitalinvestmentUnit6Tightenyourbelt勒紧腰带，省吃俭用Translateinto转化为Volatileprice波动价格Reinin严格控制Deflateabubble消除泡沫Collateralvalue抵押（担保）价值Mortgage（住房

5、）按揭贷款，抵押贷款Externalfinancepremium外部融资溢价Subprimemortgage次级按揭（抵押）贷款Monetarypolicymaking制定货币政策Creditcrunch信贷资金骤减Variablemortgagerates浮动按揭/抵押贷款利率Surgingandplungingassetprices大起大落的资产价格楼市暴跌维持价格稳定核心通货膨胀（率）housingcrush/collapsemaintainpricestabilitycoreinflation(rate)消费者物

6、价指数consumerpriceindex(CPI)资产负债表balancesheet市场预期marketexpectationsUnit7NichebankWithholdingtaxesCapitalmarketPortfolioinvestmentExtendedproducerliabilityInvestmentclimateEmergingmarketsCorporatetaxesCustomsclearance专注细分市场的银行代扣所得税，预扣税款资本市场笼统有价证券投资生产者延伸责任投资环境新兴市场公司税

7、清关，海关放行外国直接投资经纪公司边际税率保税仓库信贷机构财产权名义工资UnitsDivestiturePortfolioNicheforeigndirectinvestment(FDI)brokeragefirmmarginaltaxratebondedwarehousecreditinstitutionpropertyrightsnominalwage公司部门或子公司的出售，清算或资产分派—组投资产品或服务所需的特殊领域AcquisitionLiquidate收购清算Untappedniches尚未被竞争者发现的市场

8、机会Conveniencestores便利店MarketsegmentsPremiumbrand市场细分高端品牌竞争优势competitiveadvantage实证研究核心品牌控股公司empiricalstudiescorebrandaholdingcompanyUnit9TodrumupGlutExodusTurn