新职业英语视听说教程2Unit7课件.ppt

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1、UNIT7MarketingOutlineListening1Watching2Speaking3SupplementaryMaterial4122121FurtherListeningFurtherWatchingFunTimeTeachingPlanInClassPeriod1:Listening1→Speaking1(Task1-2)↓Period2:Watching1→Speaking1(Task3-4)↓Period3:Listening2→Speaking2(Task1-2)↓Peri

2、od4:Watching2→Speaking2(Task3-4)AfterClassUnitFile+SupplementaryListening+ProjectLearningFocusKnowledge:Tobuildupthevocabularyaboutmarketinganewproduct.Tolearntogetageneralideaofthetypicalworkingsituationsinmarketinganewproduct.Skills：Togetthevocationa

3、lskillscoveredinthisunit.Togetageneralideaofthetypicalworkingsituationsinmarketinganewproduct.LeadinTVcommercialplaysanimportantroleinmarketing.WatchthevideoandtalkaboutwhatyouknowabouttheTVcommercial.Listening1TASK1MarketAnalysisⅠWarming-upDiscusswith

4、yourpartnerandtick(√)thereasonswhypeopledomarketanalysis.1.Todiscovercustomerneeds2.Todeterminemanagementcosts3.Toanalyzethemarketpotentialforaproduct4.Tocheckshipmentconditions5.TohelppredictmarketchangesListening1TASK1MarketAnalysisNewWords&Expressio

5、nsshinya.擦亮的；有光泽的Herblondehairwasshinyandclean.她的金发干净而有光泽。excessivea.过多的；过度的Thegovernmentsaysthatlocalauthorityspendingisexcessive.政府称地方当局开支过大。dandruffn.头皮屑Hehasverybaddandruff.他头屑很多。Listening1TASK1MarketAnalysisNewWords&Expressionselderlya.年纪较大的；上了年纪的

6、Manyofthosemostaffectedareelderly.受影响最大的人中很多都是上了年纪的。rangefrom（在某一范围内）变化，变动Hisinterestsrangefromchesstostamp.他的兴趣范围广泛，从下象棋到集邮无所不包。betroubledwith为⋯⋯所烦恼/苦恼Ihavejustreturnedfromavisittomylandlord—thesolitaryneighbourthatIshallbetroubledwith.我刚刚拜访过我的房东回来——就

7、是那个将要给我惹麻烦的孤独的邻居。Listening1TASK1MarketAnalysisⅡExtensiveListeningJennyispresentinghermarketresearch.Listentotheconversationandtick(√)thecorrectanswertoeachquestion.1.WhydidJennymakethemarketresearch?☐A.Toexaminethecurrentmarketsituation.☐B.Toanalyzethe

8、irmarketshare.☐C.Toanalyzetheirtargetcustomers.2.Whatisthefocusofhermarketresearch?☐A.Customers’hairtype.☐B.Customers’haircarepriorities.☐C.Customers’haircaremethods.ScriptListening1TASK1MarketAnalysisⅢIntensiveListeningListentotheconve