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1、ListeningWorkbookUnit51Beforelistening,discussthesequestionsingroupsgivingreasonsforyouropinions.1Woulditbeagoodideatobanadvertising?2Howcanyoutellifadvertisersarebeingtruthfulornot?3Ifcompaniesstoppedspendingmoneyonadvertising,wouldthegoodsbecheaper?4Doesadver
2、tisingreallypromoteproductsandservices?2MrHall,ateacherofaseniorEnglishclassinvitedthepresidentofanadvertisingagencytogiveatalktohisclass.Whenthetalkwasover,thestudentsaskedthepresidentsomequestions.Listentothetapeannumberthequestionsaboveintheorderthatyouheart
3、hem.43123Readthequestionsonpage83andthenlistentothetapeagain.Ticktheanswersthatbestsummarizethepresident’sreply.1C2B3A4Listentothetapeagainandfocusonthepresident’sreplies.Beforesheanswersthequestionsshemakesacommentabouteachquestion.Completehercommentanddiscuss
4、whyshebeginsheranswerwiththesecomments.1That’san_________question.2Good_______,Ben.3Yes,I______________________,butinfact,we’dbealotworseoffwithoutadvertising.4That’s_____________question.excellentpointUnderstandyourfeelingsanothergood1Lookattheadvertisementsbe
5、lowanddiscussthefollowingquestionsinyourgroup.TalkingExample:InAD1,theadvetiserclaimsthatthereisareductionofatleast50percentonallcarpetsandasmuchas90npercentonsome.1Whatclaimdoeseachadvertisementsmaketopersuadetheconsumertobuytheproduct?InAd1,theadvertiserclaim
6、sthatthereisareductionofatleast50%onallcarpetsandasmuchas90%onsome.InAd2,theadvertiserclaimsthattheTVstheysellcostonly25%ofotherTVsofthesamequality.InAd3,theadvertiserclaimsthatthismopwillcleanthefloorsinhalfthetime,implyingthatitwillcleanthefloorsinhalfthetime
7、oftheothermops,thoughthhisisnotstated.InAd4,theadvertiserclaimsthatapersoncanlearntoplaythepianoinonly10lessonsandthatifyouaren’tsatisfiedwiththecourse,theywillrefundthecostofthelessons.InAd5,theadvertiserclaimsthatifapersonusestheadvertisedpills,theywilllose20
8、kginweightinjust10weeks.2Doyouthinktheclaimstheadvertisersmakearetrue?Givereasons.3Howcouldyouchecktheadvertiser’sclaimstomakesuretheyaretruebeforeyoubuy?Usingwordsandexpres