新世纪职业英语综合教程ppt课件8.ppt

《新世纪职业英语综合教程ppt课件8.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、Unit8MarketingPARTIIPARTIIIPARTIVPARTIPARTVPARTVIPartILead-inTopicFocusMarketingistheprocessbywhichcompaniesdeterminewhatproductsorservicesmaybeofinteresttocustomers,andthestrategytouseinsales,communicationsandbusinessdevelopment.Itisanintegratedprocessthrough

2、whichcompaniescreatevalueforcustomersandbuildstrongcustomerrelationshipsinordertocapturevaluefromcustomersinreturn.PartILead-inTaskMatchthebrandnameswiththefollowingsymbolsandtellthemainproductsofthebrands.a.BayerischeMotorenWerked.ChinaMobileg.Pentiumi.LiNing

3、b.KentuckyFriedChickene.Playboyh.Shellj.Coca-Colac.Hewlett-PackardCompanyf.ProcterandGamble()()()()()()()()()()afeibgdhjcPartIIListeningandSpeakingdirector主任、主管cablepackage有线组合webpagedesignprogram网页设计软件metropolitan大城市的phase阶段originality创意WordBankPartIIListenin

4、gandSpeakingTask1Listentoadialogueandtickofftheproperansweraccordingtowhatyouhaveheard.Sabrinaposition:_________________Vittoreposition:______________Sylviaposition:______________Annaposition:_______________Uweposition:________________Thomasposition:__________

5、_____directorofmarketingbrandingspecialistpublicrelationsofficerpublicrelationsassistantproductmangerproductmanagemenassistantPartIIListeningandSpeakingTask2Listentoashortpassageandfillintheblanks.Thekeyfactorsofourcablepackagearethatyougeteverythingyouneedto_

6、_________________,andthatyourconnectionisfasterthananythingyoucangetanywhereelse.Youcanemailvideosinjustseconds,insteadofminutesorhours.Customersalsoget__________________andcanuseour_____________________.Andfinally,oursoftwareautomaticallyscansallincomingemail

7、sforviruses.Wewillbe________________throughadsonwebsitesandinmagazinesstartinginSeptember.OurproductwillthenbeimmediatelyavailabletocustomersinmajormetropolitanareasacrossEurope.Wewill________thatcustomerswillhaveallhardwareandbeabletouseourmodemswithin48hours

8、of______________.Wehaven’t___________yet,butthiswillbedecidedinthenextweekortwo.Becauseourproductisinthe________________,ourpricingmodelshouldwinusasmanycustomersaspossible,asquick