How did some great companies get their cool names (Finance Twitter, 13 July 2011).pdf

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1、HOWDIDSOMEGREATCOMPANIESGETTHEIRCOOLNAMES?CompanyTheOriginalNameHowItStartedGooglebeganinJanuary1996asaresearchprojectbyLarryPageandSergeyBrinwhentheywerebothPhDstudentsatStanfordUniversityinCalifornia.BothwantedabettersearchengineGOOGOLsystemthatanalyzedtherelationshipsbetweenwebsites.Thetechnol

2、ogyusedindeterminingwebsite’srelevancewascalled“PageRank”.PageandBrinoriginallynicknamedtheirnewsearchengine“BackRub”,becausethesystemcheckedbacklinkstoestimatetheimportanceofasite.Theyoriginalnamewas“Googol”whichinfactisaveryhuge100number–10,thatis,thedigit1followedbyonehundredzeros.Googolwasact

3、uallyinventedin1938by9-year-oldMiltonSirotta(1929-1981),nephewofAmericanmathematicianEdwardKasner.LarryPageandSergeyBrinmisspell“GoogoltobecomeGoogle”tosignifythatthesearchenginewantstoprovidelargequantitiesofinformationforpeople.Averygoodfeng-shuinameindeedasitalsosignifiesaveryhugeamountoffortun

4、es.th©AYSLaiCollection,18July2011Page2of8HOWDIDSOMEGREATCOMPANIESGETTHEIRCOOLNAMES?CompanyTheOriginalNameHowItStartedTwofounders,DavidFiloandJerryYang,Ph.D.candidatesinElectricalEngineeringatStanfordUniversity,startedtheirguide,JERRYANDDAVID’S“JerryandDavid’sGuidetotheWorldWideWeb”inacampustraile

5、rinFebruary1994asawaytokeeptrackoftheirGUIDETOTHEpersonalinterestsontheInternet.TheywerespendingsomuchtimelistingtheirfavouritelinksthateventuallytheirlistsbecameWORLDWIDEWEBtoolongandtheybrokethemintocategoriesandwhenthatbecametoofull,theydevelopedsub-categorieshencethebirthofYahoo!concept.Withth

6、ehelpofdictionary,“JerryandDavid’sGuidetotheWorldWideWeb”waschangedtoYahoo!–anacronymfor“YetAnotherHierarchicalOfficiousOracle”However,FiloandYanginsisttheyselectedthenamebecausetheylikedthegeneraldefinitionofayahoo–“rude,unsophisticated,uncouth.”Yahoo!itselffirstresidedonYang’sstudentworkstation

7、,“Akebono,”whilethesoftwarewaslodgedonFilo’scomputer,“Konishiki”–bothnamedafterlegendarysumowrestlers.th©AYSLaiCollection,18July2011Page3of8HOWDIDSOMEGREATCOMPANIESGETTHEIRCOOLNAMES?CompanyTheOriginalNameHowItSta