市场营销专业英语.doc

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1、市场营销专业英语Market!ngManagement营销管理NewProductsDevelopment新产品开发ServiceIndustryMarketing服务业营销Advertising广告BusinessNegotiation商业谈判InternationalMarketing国际市场营销SalesChannels销售渠道PublicRelationship公共关系ConsumerBehavior消费者行为SystemsofManagementInformation管理信息系统MarketingResearch营销调研accesibility可

2、进入性accessoryequipmentmarkets附属设备市场accountmanagementpolicies客户管理策略positioning定位additionstoexistingproductlines现有产品线的增加administeredverticalmarketingsystems管理式垂直营销系统marketsegmentation市场细分salespromotion销售促进advertisingfeedback广告反馈advertisingfrequency广告频率advertisingmedia广告媒体advertisingr

3、each广告接受人数advertisingmessage广告信息advertisingsource广告信息来源agentmiddleman代理商allowance折讣alteration退换AmericanMarketingAssociation美国营销协会annualmarketingplan年度营销计划assurance保证attitudesofconsumers消费者态度availability可获得性/供货能力awareness（产品）知晓度/知名度babyboomers婴儿潮出生的一代人backwardchannelsforrecycling回收

4、的后向渠道backwardintegration后向垂直一体化banneradvertisements横幅标语广告barcodes条形码barter实物交易basicphysicalneeds棊木生理需要BCGGrow-ShareMatrix波上顿增长-份额矩阵beforetests事前测试BehaviorScanInformationResourcesInc.行为扫描信息源公behaviouralanalysis彳亍为分析behaviouralhierarchies行为层级benchmarking基准benefitclusters利益群体benefits

5、利益Benz奔驰billing帐单birthrate出生率blanketpurchaseorder一揽了采购合同blind-pairedcomparisontesting双盲比较测试bluecollars蓝领bottomline底线/盈亏一览结算线brandawareness占占牌意识/认知brandextensions品牌扩展brand1oyalty品牌忠诚度brandmark品牌标志brandname品牌名称brandpositioning品牌定位brandrecognition品牌识别brandstrategies品牌战略brand品牌brandin

6、gstrategy品牌化战略branding吊牌化brand，sequity品牌的价值break-evenanalysis盈亏T•衡分析break-evenvolume盈亏平衡产量breathofproductassortment产品线的宽度breathordiversityofproductlines产站线的宽度或多样性bribery贿赂BritishAirways英国航空公司brokers经纪人budgeting预算bundle捆绑BureauofCensus人口统计局businesstrengthrating商业能力评分businessplan商业计

7、划businessposition经营地位businesssector商业部门busincssservicesmarkets商业月艮务市场businessstrategies经营战略businessunitstrategy经营单位战略buybackallowances回购折让buybackarrangomonts产品返g肖buyers'bargainingpower买方的讨价还价能力buyers采购者buyingbehavior购买行为buyingcenter采购中心buyinginertia购买惯性buyingintention购买意图buyingoff

8、ices连锁商店的进货中心buyingpowerindes(BPI