电源公司新产品导入管理研究——基于开关电源公司A.pdf

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1、广东外语外贸大学GuangdongUniversityofForeignStudies电源公司新产品导入管理研究-基于开关电源公司AStudyonPowerSupplyCompanyNewProductIntroductionManagementBasedonSwitchingPowerSupplyCompanyABy:WangQiuyingSupervisedby:Prof.ZhangYuhuaSubmittedinpartialfulfillmentoftherequirementsFortheDegreeofMasterofBusinessAdministrationGuang

2、dongUniversityofForeignStudiesMay,2015iii广东外语外贸大学GuangdongUniversityofForeignStudiesACKNOWLEDGEMENTHeretoexpressmydeepestgratitudetomyProfessor,YuhuaZhang,forherconsistentencouragementsandguidancesduringthethesispreparationstages.Sheprovidedmeconsistentvaluablecommentsandgreatdeepinsightsthroug

3、hallthestagesofthewritingofthisthesis.Withoutherconsistentinstructions,therecouldbenosuchthesis,whichhasreacheditspresentform.Iwouldliketoexpressmygratitudetoalltheotherteacherswhoprovidemevaluableinsightsontheareaofthenewproductintroductionmanagement.Allthelectureshavebeengiventomeareveryinspi

4、rations.Thedeeplyinsightfuladviceandinformativelectureshaveenrichedmyknowledgeaboutnewproductintroductionmanagementandthereforewidenedmyacademicview,enhancedmyunderstanding.Then,IwouldliketotaketheopportunitytothankmyworkmatesfromswitchingpowersupplycompanyAandcurrentjobatservercompany.Ilearnta

5、lotofswitchingpowersupplytechnologyfromthereandlearntalotfromworkmates.Fromcurrentjobs,ithelpsmetounderstandthewholesupplychainclearly.Sothat,Icanseetheproblemsinswitchingpowersupplycompanyfromanotherpointofview.Finally,mythankswouldgotomyfamilyfortheirlovingconsiderationsandgreatsupportsandcon

6、tinuouslybelievingininmeallthroughthewholethreeyears.Ialsoowemysinceregratitudetomyfriendsandclassmateswhogavemetheirgreathelpsandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.iv广东外语外贸大学GuangdongUniversityofForeignStudiesABSTRACTRecentyears,withthedevelopme

7、ntofsociety,theserverindustryispayingmoreattentiontothecoretechnologydevelopmentandsaleschannelsbuilding.Forthenewproductsmanagement,moreserverenterpriseschoosethepowersupplierstodoinODMway,insteadofbuildingbythemselves.Switchingp