Foreign Market Choices and Variablesa Conceptualized Model论文.pdf

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1、ABSTRACTAbstractFirmsencounterawidevarietyoffactorswhenchoosingtoenterintoaforeignmarket.Thispaperconductsathoroughliteraturereviewandconsolidatespastfindingsintoamorecohesiveandcomprehensivemodel.UsinginterviewsandsurveysfromaChinesemultinationalcompanytoexpandaridcorroborateprevio

2、usliterature,amorecompleteconceptualmodeliscreatedthatincludesvariablesanddecisionsthataffectafirm'ssuccessintheforeignmarket,suchasentrymode，—，一，TableofContentsTableofContentsAbstractITableofContentsIllChapter1Introduction1Chapter2LiteratureReview52.1TransactionCostTheory62.2EntryM

3、odes62.3Hofstede'sCulturalDistance82.4KogutandSinghandtheGLOBEStudy102.5PsychicDistanceandtheScandinavianSchool122.6LimitationsonCulturalandPsychicDistance152.7BuildingTrust162.8Social,Political,Geographical,andLegal-AnInstitutionalLook182.9Summary21Chapter3Methodology25Chapter4Surv

4、eyandInterviewResults294.1CountrySpecificResults294.2CommonElementsBetweenCountries33Chapter5Discussion35Chapter6AProposedConceptualization39Chapter7Conclusion43Chapter8References45冚Chapter丨，，ChapteriIntroductiondifferencesplayaroleinbusinessdecisionsaswellastheultimatesuccessofthee

5、nterprise.Moreover,therelative“”，，，是ChapteriintroductionThepaperisbrokenupinthefollowingway.First，，，Chapter1Introduction4Chapter2LiteratureReviewChapter2LiteratureReviewThefieldofresearchonfirmsinvestingandexpandingabroadisvastandgrowing.Academicshavelongsoughttodiscoverwhyfirmschoo

6、secertainstrategiesoverotherswhenchoosingtoentertoentertheforeignmarket.Theyhavealsoattemptedtoexplainwhysomefirmshavemoresuccessthanothersabroad.Astheworldgrowsmoreinterconnectedandcross-culturalbusinessrelationsbecomethenorm，，，，，，Chapter2LiteratureReview2.1TransactionCostTheoryTrm

7、sactioncosttheorywasoneoftheearliestexplanatoryproposalsformultinationalenteiprises.Thistheorystressestheimportanceofcompanies'possessedproprietaryassets,suchasknowledge,processes，，，，，，，，，，，，，，Chapter2LiteratureReviewAcademicsidentifiedtheentrymodestrategyasoneofthefirstdecisionsafi

8、rmmustmake,meaningi