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ID:49822684
大小:5.51 MB
页数:49页
时间:2020-03-04
《Foreign Market Choices and Variablesa Conceptualized Model论文.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、ABSTRACTAbstractFirmsencounterawidevarietyoffactorswhenchoosingtoenterintoaforeignmarket.Thispaperconductsathoroughliteraturereviewandconsolidatespastfindingsintoamorecohesiveandcomprehensivemodel.UsinginterviewsandsurveysfromaChinesemultinationalcompanytoexpandaridcorroborateprevio
2、usliterature,amorecompleteconceptualmodeliscreatedthatincludesvariablesanddecisionsthataffectafirm'ssuccessintheforeignmarket,suchasentrymode,—,一,TableofContentsTableofContentsAbstractITableofContentsIllChapter1Introduction1Chapter2LiteratureReview52.1TransactionCostTheory62.2EntryM
3、odes62.3Hofstede'sCulturalDistance82.4KogutandSinghandtheGLOBEStudy102.5PsychicDistanceandtheScandinavianSchool122.6LimitationsonCulturalandPsychicDistance152.7BuildingTrust162.8Social,Political,Geographical,andLegal-AnInstitutionalLook182.9Summary21Chapter3Methodology25Chapter4Surv
4、eyandInterviewResults294.1CountrySpecificResults294.2CommonElementsBetweenCountries33Chapter5Discussion35Chapter6AProposedConceptualization39Chapter7Conclusion43Chapter8References45冚Chapter丨,,ChapteriIntroductiondifferencesplayaroleinbusinessdecisionsaswellastheultimatesuccessofthee
5、nterprise.Moreover,therelative“”,,,是ChapteriintroductionThepaperisbrokenupinthefollowingway.First,,,Chapter1Introduction4Chapter2LiteratureReviewChapter2LiteratureReviewThefieldofresearchonfirmsinvestingandexpandingabroadisvastandgrowing.Academicshavelongsoughttodiscoverwhyfirmschoo
6、secertainstrategiesoverotherswhenchoosingtoentertoentertheforeignmarket.Theyhavealsoattemptedtoexplainwhysomefirmshavemoresuccessthanothersabroad.Astheworldgrowsmoreinterconnectedandcross-culturalbusinessrelationsbecomethenorm,,,,,,Chapter2LiteratureReview2.1TransactionCostTheoryTrm
7、sactioncosttheorywasoneoftheearliestexplanatoryproposalsformultinationalenteiprises.Thistheorystressestheimportanceofcompanies'possessedproprietaryassets,suchasknowledge,processes,,,,,,,,,,,,,,Chapter2LiteratureReviewAcademicsidentifiedtheentrymodestrategyasoneofthefirstdecisionsafi
8、rmmustmake,meaningi
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